Not using headings to enliven chapters and break them down into easily digestible chunks can kill sales and make readers give up on your book long before the end. Without headings, it can be hard for readers to:
* Identify your key ideas
* See the "progression" of a chapter
* Easily relocate material when they want to refer back to it later
Conversely, headings do all three of the mentioned above. That is why frequent use of headings is essential. Ideally, you should have a heading or subheading one for every new idea or topic within a chapter. Each heading should reflect the theme or message of the material that follows. These keep the reader focused on your themes, and highlight the key issues, making them easier for the reader to spot. For example, in a chapter about "running in the Zone," some of the material might be about the speed at which one runs when "in the Zone."
Other material might be about various other names by which the state known as "being in the Zone" has been called, like "peak performance," "the burn," etc. Still other material might offer evidence that you, too, can learn to "run in the Zone." Preface each of these sections with a heading like "Unbelievable Speed," or "What is In a Name," or "You Can Do It Too!" Do this and you can see how easy it would be for the reader to stay on track with your important message and relocate the material later.
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