Information Product Creation - 5 Things to Look For in Your Perfect Customer

One of the first things you need to do when creating learning products is to identify your niche. And one of the first things you need to do when identifying your niche is to determine your target customer.

But how?

In this article I'm going to describe 5 things you want to look for when you are identifying your perfect customer.

1. Would you like this person?

The whole point of a target customer is to describe the person you most want to deal with and then to build your niche around that type of customer. Think of this person as your key to building a list of people that you want to deal with. People that you enjoy working with. People that turn running your business into a pleasure. Yes, sometimes you'll end up with people who aren't a joy. That's fine Very few individuals have only a positive side. So you're bound to occasionally attract the wrong person.

2. Would this person like you?

There is an old saying that people buy from people they like and trust. So start from a person who likes you in return. Pick one of your friends and use them as the base for selecting your target customer's characteristics. As you fill out the form keep asking why would this person like me?

3. What principles do we share?

One of the reasons that people like other people is that they share basic principles. Things like how they feel about their family, their basic moral structure, and their depths of their spiritual beliefs (but not necessarily the form of those beliefs). So as you complete the form check on how your principles and theirs match.

4. What hobbies and interests do we share?

One of the other reasons that people like each other is that they share interests. So when you are creating your perfect customer don't forget to include their interests. Having a common base of interests will help you to forge a bond. It will also help you to determine their problems and potential sales items.

5. Can this person afford what I am selling?

Amongst all the liking and motivating and changing selling into buying there is one minor thing that is absolutely necessary in a good target customer. Your customer has to be willing to spend the money to buy your products. And that means they need to be able to afford your products. Developing a target customer that you like is great but if they can't pay you then there's no point to developing that list.

Do you want to learn how to create information products (learning content)? Check out my new free eBook "7 Myths and Seven Tricks in Nine Steps": http://www.learningcreators.com/myths.htm

Do you want to read more free information like this? Go to my blog: http://www.learningcreators.com/blog/

Glen Ford is an accomplished consultant, trainer and writer. He has far too many years experience as a trainer and facilitator to willingly admit.