Increase Website Traffic and Activity with Articles Containing One Way Links to Your Website

Relevant, high quality, and original article writing is a proven way to increase website traffic and activity. One of the reasons is, article writing provides one way links to your website. You write a compelling article and finish the article with up to 3 one way links back to your website.

Now, here comes the important part. The search engine seeks quality websites. When it looks at the site it looks for clues to a valuable site. One of these clues is links. A one way link is like a good recommendation, “look, here is a site you should see, follow the link and check it out”.

Let’s compare one way linking with reciprocal link trading. In 2005 Google started to disfavor reciprocal link trading, because it could be used to increase website activity, but was no indication of the quality of the site the links went to. Links could just be bought on the Internet. Links from one site to another and back could be relevant to those sites or not and were not necessarily indications of quality, just quantity.

The search engine values a link if the link is related to the site. For example an article about refurbishing boats that then links to a boat-refurbishing site has more value then links that are traded between a site about cats and one about boat refurbishing.

An article about refurbishing boats with a link to a site about refurbishing boats would have more value then a link about refurbishing boats that went to a site about buying new boats. There is more direct relevance.

I am sure that with this information, you can see that an appropriate and quality article with a one way link to your site can increase your ranking with the search engines, and then increase your website activity. Original, quality articles about your website or the services or products you are marketing are one way to demonstrate to the search engine that your site deserves to be in first place.