In Simple Terms: How Do You Create A Brand By Only Using Facebook Ads?

I am writing this article to entrepreneurs. It is possible to create a strong brand with limited resources. If a business owner makes good choices in social media, this can be done. The 400 pound elephant is that term "wise choices". Let's observe how a company was able to grow a strong brand through a nominal investment in Facebook ads. Some people mistakenly feel that Facebook ads do add up, financially, because there is just so much scale involved. This article is written to show that a great deal of money is not needed. What is needed is wise choices and good content. You will need good content to attract a following and to create your brand. Social media is not smoke and mirrors. If you do have content, then social media can create a strong brand with only a nominal financial commitment.

A company concentrated only on Facebook ads. There was no other advertising. By smart targeting this company went from a small start- up with no financial resources into a multimillion firm within 3 years. This company only spent $30 a day to do this. In terms of comparison, average wage earners sometimes spend this amount on basic incidental purchases during the day and don't miss the financial loss.

To do this, the company targeted key words in the "interests" category. The words that were used were "marketing", "promotion", and "social media". This was a beginning, but only a beginning. These terms were too general and they didn't attract a targeted audience. Sometimes you have to fail to succeed. Sometimes you must test, to get a true read on a highly targeted audience. Through their initial failure the company was able to observe key words that made sense.

This particular company was a social media marketing start up. In most organizations the decision to contract a social media company is made by certain people with certain job titles. The jobs titles for these decision makers are common and well known in the social media business. The ads were directed at chief marketing officers, vice presidents of marketing, marketing directors and brand managers.

At this point, this company pursued a "smart" strategy. Facebook advertising is a little different than traditional interruption marketing. In social media you can't abruptly ask for business as is the case old media. Social media is just that. It is social. You go on Twitter for a social experience, not a commercial one. On Facebook and twitter people want to engage in conversation, share experiences, and make friends. Marketing has to be done in a structure of personal conversations.

The company only asked its targets to connect to the company Facebook Page and to join the company's community. The company would then post each day about social media strategy.

Each individual and company has on average 130 friends. By "liking" the Facebook page, the company's community would grow by 130 with each "like". Each like got the company on the new respondent's newsfeed. The company's following scaled very quickly.

The thing to remember is this. This model worked because the company had some compelling content to share. It approached its clients in a conversational tone. Conversation is two-way, whereas old media is just one-way. The company created real and significant friendships with their clients that created a significant and strong brand in social media marketing and consulting.

I hope that this article explains how to create a great brand with only a nominal financial investment. If you feel that I can help you further. I hope that you will contact me.

Dean
Hambleton@gmail.com