Improving Your Website Site With in-Bound Links and Link Strategies

It's no accident that we decided to dedicate the bulk of the book to monetization techniques. In general, if you purchase a site, you will purchase it because it generates a lot of traffic, but does a poor job of making sales or displaying ads. It's monetization that you should focus on, but in fact, it definitely doesn't hurt to tweak the SEO at the same time, too.

In this section, we'll discuss some inexpensive and permanent ways in which you can increase the amount of traffic your site receives without wasting too much time in the process.

Linking Campaigns

One of the most essential components of any SEO campaign is a linking strategy. When it comes to getting inbound links, there are few strategies that have proven to be winners in the long run. We'll consider each of these below:

Submit Your Site to Directories

One way to get free, inbound links is to submit your site to directories. Directories are websites that list other websites according to some system of organization (usually by the category of the content). There are literally hundreds of directories that will allow you to do this for free-and dozens that charge a fee (which may or may not be worth it).

The following site offers a list of the better directories, including with the site saturation and whether or not they are free to list your site in: http: //www.strongestlinks(dot)com.

I personally suggest that you work through the sites on that list according to saturation. When creating directory listings, there are three things to take into consideration:

1. The text directly surrounding your link matters. For this reason, you should try to use keywords that are relevant to your site in the description that will be directly below the link.

2. Using a boilerplate site description will save you time with the submissions, but may ultimately work against you. Since search engines will see this piece of boilerplate (along with the link) as duplicate content, they may only count one inbound link, rather than each of the separate inbound links.

3. In addition to making your site description search engine friendly, you should also try to make it human-friendly. If it isn't human-friendly, you could miss out on a lot of direct, click-through traffic from directories.

After you complete this task, it's time to move on to the next strategy for optimizing your site for search engine traffic.

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