For a few years now video has been showing up on the Internet more and more. Video is a terrific way to provide relevant information and more importantly to connect with your website visitors. Visitors to your website have the opportunity to see personality when viewing a video online. This in fact through much research has shown that website owners realize a better conversion rate when video is used as a marketing tool online. Be sure to implement Search Engine Optimization on your video.
There is a lot of junk out there on the Internet and why web design are using it is beyond most of us. When posting a video either on your own business website or on hosts such as YouTube, try to keep the video relevant to your business. Avoid the misleading videos strictly for traffic; it does no one any good and particularly your business.
Below are a few tips for marketing and optimizing video for the web.
1. Be sure to keep your video on subject and relevant to your website and business. Nothing is more annoying to a viewer that thinks the video is about the title and then finds out it only a marketing ploy to get you to view other subject matter.
2. Try to give your video a snappy, catchy title. Use your title to describe what the video is about but at the same time make it interesting.
3. Optimize your video for keyword phrases and long tail phrases. Tag your videos with important relevant keywords.
4. Surround your video with relevant content. Have at least one paragraph above and below where video is embedded in your website so the search engines can get interested in it. The search engines cannot view a video but they do index and pay attention to the HTML markup surrounding your video.
5. Keep your video to 5 minutes or less. You are not making a movie. You are hopefully making an informative video that gains the interest of the viewer to contact you through your website. If for some reason you have relevant information that must take longer than 5 minutes consider breaking it up into chapters like a book. These are easier for your visitor to digest.
6. Do make use of a video sitemap similar to what should be on your website. Use important keywords and keyword phrases in the anchor text links. This also ensures that the search engines can find your videos and index them.
7. Do take the time to brand your videos. Professionalism goes a long way here.
8. You must add meta data to your videos. Take the time to optimize your videos much like you would your content in your website.
9. Remember to link to your video and develop inbound links to your video. Once again optimize it for the web so it rises in the search engines and your traffic will follow.
10.Syndicate your video; submit your video to RSS for increased viewers and traffic.
About this Author
James John is an experience website designer in Portland Oregon having vast experience in designing website. Being a Portland OR website design expert, author has also published numbers of articles on designing SEO friendly websites.
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