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So, you have a website or a few and you are trying to make some money online. Maybe you are actually making a little income online or considering building some sort of business online. No doubt you have heard about email marketing or you would not be reading this article. How important is email marketing in today's online businesses?
To answer this question let us take a look at some conversion number with typical the typical affiliate marketing business.
If you have done your home work you know that most affiliate products like those sold through a site like ClickBank have a sales conversion rate of maybe 1-5 percent.
This is 1-5 percent of the folks that actually click through from your website to your merchant partner. Not 1-5 percent of your site visitors.
Let us assume you have some really nice landing pages and you do a pretty good job of getting clicks through to your merchant partners and you are getting 40% clicking through. You have been working hard on your traffic generation and you have 500 site visitors coming to your landing page every day. That's a nice number no doubt about it.
This means that IF you have 40% clicking to the merchant site and let's say 3% are making a purchase. You are actually generating about 6 sales a day. We all know that 6 sales a day can be a very nice income depending on the products you are promoting. Chances are you would be very happy with the income being generated.
Let me ask you one simple question.
What about the 9000 site visitors a month that you are losing every month?
In the number example above you have 9k visitors coming to your site every month that you had one shot to sell something to and you lost them.
So, how important is email marketing?
What if you had a simple opt-in form where you gave away a free report and newsletter for those folks that were willing to give up their emails to you?
You do know that the average person has to be exposed to an offer multiple times before they are actually willing to buy, right?
Let us say you were willing to fore-go those nice 6 sales you were making every day and instead started only opting in people to a list and newsletter.
Not only would you be able to have multiple sales opportunities with the 9000 visitors you lose at your site. You would also have multiple sales opportunities with the other 5820 that went to your merchants page and didn't buy there either.
Not getting those folks back as well.
That's a total of 14820 site visitors you are losing every month because you are not building an email relationship with them.
Is email marketing important? You bet it is...
Not only can you give yourself a chance to sell over a period of time to these folks, you can have a chance to make multiple sales you the same individual. A website without a subscribe option has no chance to do that at all.
I have a free report that shows how One Simple Website alone can help even new people to online business make a full time living using email marketing.
You can get this free report as well as a full year of a free newsletter and video series that shows exactly how important and easy email marketing can be online at:
Article Source: http://EzineArticles.com/?expert=SC_Phipps
