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It really doesn't matter whether you're an introvert, an extrovert, a natural social animal, or shy when it comes to small talk, networking is an important part of your success. It's been proven repeatedly that most people will do business with and or refer business to, those whom they know, trust, and like. Good relationship development is the underlying factor in this process.
Overall, networking should be viewed as the sowing of relationships with the potential for various benefits. These benefits should be expected to come on a reciprocal basis. In order for the reciprocal effect to take shape, you must first be willing to give first and give often before expecting a fast return. Do keep in mind that the return will come quite swiftly if your goals and a practical perspective are in place.
You have probably made the assertion at this point that networking for your business is a great, cost-effective way to generate leads. However, like with most things, it seems easier said than done. So let's bridge the gap between "said" and "done" with these 3 tips to ignite your business networking.
1. Take a look at many networking groups in order to locate the best overall vibe and measure how valuable it could be to you. Usually, networking organizations will let you visit a few times before requiring official sign-up.
Make inquiries among your peers and see why others have become members and what they have gotten out of it. Fight the norm by just joining a Chamber of Commerce if you really feel it's not the best move for you.
Think about it, if your target market is small or event non-existent there, you could be losing valuable time. As we know, time is money. Please don't misunderstand and think I am suggesting not joining a Chamber of Commerce outright. I'm simply saying that you'll want to get the best value and results out of any group you join.
You are most likely looking for clients, partners, and or referrals, so you should definitely go to where you can find the right people.
2. Once you find a few groups, you should go ahead and sign-up. You should be present at all of the meetings. You may not make every single one but if you only go to 1 or 2 and quit, you can't really blame the group for your lack of results.
To build reciprocally beneficial relationships takes time but it will happen with the right attitude. The members in the group need to see you on a consistent basis and be reminded of what you do as well as your business needs.
When people see this over time, you will slowly see opportunities open up and likewise, you will see opportunities for referring your colleagues as well. The type of trust that is needed for this only happens over an extended period of time.
This is why it is vital to be present at least most of the time.
3. You should involve yourself in group activities and be a visible as possible. Volunteer for things when the opportunity arises. Volunteering will force to work with the other members and will strengthen your relationships faster. On top of that, there are additional benefits.
The more time you spend with your group members, the more you will stay at the top of their mind when referral times arise. You will also gain a heightened presence in the group and this will help you to work a bit less when making new connections. When new members enter the group, many times they will look for a person who is authoritative for guidance.
About this Author
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John H. Lee (JohnTheNetworker) is a Lead Generation Specialist, Host, and Consultant, of professional and social events in the Greater Philadelphia Area, Philadelphia Pennsylvania.
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