Platinum Author
Business forums often become frantic when SEO is discussed and the debate often centres around 'what Google likes'. This article suggests you are better off not trying to second guess Google, instead using your energy to create a great website using web page elements and links correctly.
I was recently involved in a debate in a business forum and I took exception to a person who repeatedly used the phrase 'what Google likes...'. Google are not the arbiters of good taste and quality and you really shouldn't care what they like or don't like. As a website owner your only duty is to your site's visitors.
Now, before the SEO's get all hot under the collar I'm not suggesting you should ignore the important on page elements such as page titles, meta data, header elements etc, far from it. What I'm suggesting here is using these correctly makes sense because that's what they were designed for, not because Google likes it!
But is this important? Well yes, I think it is. The notion that we do these things for Google instead of because it's simply the right way to do it confuses people and bypasses the whole concept of standards and best practice. Of course you should create page title elements that use keywords describing your page, of course you should do the same with your meta elements and of course you should use header elements to break your content into logical chunks.
Will Google 'like you' for doing this, yes. Have you done it because of that? No! You've done it because it's the correct way to create a web page.
The same goes for link building. You shouldn't build links just because you know it will help your site to rank better, or to put it another way 'because Google likes it', but because it creates a better web experience for web users. But guess what, if you do that your website will almost certainly rank better in the search engines.
In summary build websites for people, build links for people and start to care less what Google thinks.
About this Author
Dave helps businesses throughout Scotland and across the UK with their websites. His company builds and optimises websites and uses the methodology of creating quality resources that stand the test of time. Web design Aberdeen style means no cutting corners and no short cuts but this approach has created sites that deliver to their owners.
If you'd like to chat to Dave about web design or SEO feel free to give him a call on (+44) 01224 443551.
Article Source: http://EzineArticles.com/?expert=David_A_Robinson
