I-Dent-A-Kid Franchise Review - Home Based Franchise Opportunity

I-Dent-A-Kind Services of America was founded in 1986 and is headquartered in St. Petersburg, Florida. They began franchising in 2000, working with both private and public schools, along with parents, marketing credit-card sized identification cards with the child's photograph, fingerprint, physical description, and contact information. I-Dent-A-Kid has over 250 locations in the US and has received mention in numerous business magazines such as Entreprenuer, Black Enterprise, Franchise Times, and Inc. Magazine.

The initial franchise fee is $24,900 which provides you their proprietary software system, supplies, initial inventory, 60 hours of telephone training, a comprehensive marketing manual, and lifetime support. In addition, the company sponsors a 2-day certification training at their company headquarters which is also included in your franchise fee. I-Dent-A-Kid does offer exclusive territories. The franchise can be run from home, but the franchisee must meet a minimum net worth requirement of $100,000 and a minimum cash liquidity requirement of $25,000. New owners are allowed to finance the franchise fee either through I-Dent-A-Kid or with a third party. Absentee ownership is not allowed and the franchisee must have a history of general business experience and marketing skills.

I-Dent-A-Kid offers marketing tools and support materials that are professionally designed and printed. They are also tailored for specific market locations. Brand name recognition is another benefit for the new franchisee. Each franchise is also provided with an e-commerce website through which customers can place orders. However, franchisees are responsible for their own marketing and advertising efforts. Simply having a website and great marketing materials means nothing if the franchisee has no experience with marketing. Especially online marketing. With I-Dent-A-Kid or any other home based franchise opportunity, owners should seriously consider partnering with a marketing specialist and learning some strategies for driving traffic to their site and their business. With ANY business, financial success and failure will be determined by the effectiveness of your marketing plan.

You can find more franchise opportunities under $100,000 at http://www.lowcostfranchiseopportunities.info. Or, click here for free marketing info for a franchise, home based business, or any other traditional business.