Retailers are constantly looking for better ways to sell their products Internet. In today's vastly changing online world, selling products through the means of shopping comparison websites have become a great way for retailers to drive more traffic to their website, increase sales and at the same time advertise and strengthen the brand of their business.

With the birth of shopping comparison sites back around 1995, several major players have surfaced in the past 12 years. Some of the most popular sites include BizRate, Shopzilla, Shopping.com, NexTag, Froogle (recently named Google Product Search), MSN Shopping, Yahoo Shopping, Price Grabber, and one of the newest additions Become.com. These sites provide users with a means to search for a product, locate many sellers, compare prices, and be directed to the seller's website to purchase the product.

These shopping comparison sites are highly effective, cost-per-click marketing programs designed for online retailers. Every week these sites direct millions of pre-qualified, ready-to-buy shoppers to thousands of online stores participating in these shopping search engine programs.

In today's cluttered online world, smart consumers demand simple and easy comparison shopping features that take the stress out of online shopping, lead them straight to the products they're seeking, while saving them time and money. That's why these shopping comparison sites offer shoppers easy-to-use search tools, engaging content and time saving navigation, along with millions of unbiased product and merchant reviews from the opinions of the shopping community - all in once place.

Here's a little information on seven of the top shopping comparison sites:

Shopzilla

Founded in 1996, Shopzilla is a leading comparison shopping service. The company's mission is to enable shoppers to quickly and easily find compare and buy anything, sold by virtually anyone, anywhere. Each month, Shopzilla connects millions of consumers with thousands of stores. In June 2006, Shopzilla attracted over 18.9 million unique visitors according to ComScore. Shopzilla also operates the BizRate consumer feedback network that collects millions of consumer reviews of stores and products each year.

BizRate

BizRate is operated by Shopzilla, a leading comparison shopping service founded in 1996.

Shopping.com

Shopping.com, an eBay company, pioneered online comparison shopping and today is one of the fastest growing shopping destinations for a comprehensive set of products from thousands of trusted stores from across the Web.

NexTag

NexTag.com is the leading comparison shopping site for products, financial services, travel, automobiles, real estate, education and more. At the core of NexTag.com is its proprietary Search And Match (SAMTM) technology that enables shoppers to quickly compare prices and find the best deals on millions of products and services. For thousands of merchants, service providers and individuals, NexTag is an extremely efficient sales channel with its highly qualified traffic and performance-based pricing. More than 11 million people per month use NexTag.com to research, compare, and buy products and services online*.

Froogle / Google Base / Google Product Search

It costs nothing to reach shoppers by submitting your items to Google Base so they'll be found on Google (you'll be asked to create a Google account if you don't already have one). You can link directly from our search results to your website, and if you don't have one, we'll host your offers for free.

PriceGrabber

PriceGrabber.com is the industry innovator in online comparison shopping. Millions of consumers use PriceGrabber to quickly obtain free and unbiased information about products, services, merchants and sellers before making a purchase decision. Through continued innovation and consistent focus on providing the best comparison shopping experience on the Internet, PriceGrabber has established itself as the most trusted and effective online destination for savvy shopping.

Become.com

Become.com claims to be the only fully integrated Web-wide product search and comparison shopping site on the Internet. Become.com is fast and easy to use whether you are researching what to buy or simply deciding whom to buy it from.

As you can see, there are a bunch of sites that offer shopping comparison. The ones I've listed above are some of my favorites and definitely the most visited on the Internet. If you're an online retailer who is looking for other ways to get your products out there, I highly recommend using one or more of these shopping comparison websites - It's a great way to increase traffic, gain more exposure, strengthen your brand and sell more products... all in one shot!

If you're interesting in having your products submitted for you, contact Hudson Horizons today. They offer automated product submission services to many of the popular shopping comparison websites.