When you blog, content is always the issue. To have a decent blog your content really needs to be fresh and interesting or entertaining but what happens to all that effort you put into your blog posts?
Blog posts can be used for much more than submitting to your blog.
Imagine you've written 5 - 10 posts on your niche market. What would you like to see happen to them? If I were you I'd like my posts turned into articles and or press releases and I'd like to see them used by other publishers online so that my message gets carried further online and all that effort I put into the original blog posts is maximised.
Starting your blog post strategy
Before you start blogging think about what you want to achieve online and how you intend to do its Sure, we all know that we need to use social media tools and write articles and posts but first we need to create the content.
One way to start is to jot down at least ten blog post titles relevant to your niche market and then under each title create five sub titles within that subject. Write relevant and researched keywords under each sub title and then come back and complete the paragraph and in this way the article or post itself.
Using your keywords in your blog posts
It's important to use your keywords as identified for your blog niche and to ensure that those keywords or key phrases are used in your subject heading, sub headings and in the body of your blog posts/articles. By using the keywords correctly you create a density which is then related back to your topic/niche by the search engines.
I wrote earlier about using back links in posts and articles and using some of your keywords not only drives SEO but also creates 'stickiness' on your blog by encouraging readers to stay longer by directing them to other blog posts that may be of interest to them.
Backlinks may also drive readers to other blogs that you host - a bit like cross pollination - or to blogs that people you are working for or with may wish to you to drive traffic to.
Refreshing a post to re-use
Once you have written a series of blog posts from the ten post titles you created, you can 'hive off' the sub titles into posts of their own.
In each instance you need to re-look the titles you assigned to each blog post and reword them, but still using key words that are pertinent and relevant for the content you are posting. Try to use at least two relevant back links to create more 'stickiness' on your own blog and, if you're feeling kind, drop in a link for a blog that you'd like to promote. It is preferable to use a link to a blog that has an affinity to your own eg: If I'm all about social media marketing then I may drop in a link to a proof reader or a writer's site.
While you are writing stop and think about what other uses your blog posts can be put to? It's hard work writing original and relevant content so surely it makes sense to leverage your skill?
The trick is to ensure that your hard written blog posts have a longer shelf life. How? Well you need to ensure that those posts are developed into articles for online distribution to online publishers.
By increasing word count on a topic and writing to a structured online article acceptable format you are then able to post the lengthened articles on article distribution sites like EzineArticles, iSnare, GoArticles.
What they do, is amass articles on niche topics under certain categories (much like we do on our blogs) and then they syndicate those articles to online publishers within those categories.
The relevancy for you is that by using your key word phrases in the article, you are creating backlinks from the article to your own blog or website.
There are hundreds of article distribution sites online for you to use like this. Many people simple write articles for them. My advice, use them for the good of your blog because well written articles can get picked up and distributed to over 700 various publishers online if you get it right! That's a lot of exposure.
Jane van Velsen - The Right Writer offers clients a full social media marketing service including researching, writing, distributing articles and posts, conversion into press releases for online distribution and to hard copy publishers, creating databases for social media use, creating website site maps, content and overseeing set up, business blogs from inception, design and content to monetising, 3rd party advertising and guest authors, sourcing articles, and linking to social media for maximum visibility online, client service between client and other service providers such as web designers and SEO experts, Pay per click advertising, Facebook advertising campaigns, review of analytics, strategic input. http://www.therightwriter.co.uk
Article Source: http://EzineArticles.com/?expert=Jane_Van_Velsen
