Writing a press release can be a great way to drive traffic to your sites, the options are whether you choose a free submission service or a paid service which will normally result in more visitors.

It is important to not write a sales letter when preparing your press release, it is better to write more in the tone of a discovery to something and then add your links back to either your site or any site you wish and then you could promote a product or service.

Normally the best way to write a press release is to use between 300- 400 words and to add links in the press release which conforms to the rules of each service and to add keywords relevant to your niche or service.

The first paragraph should be written like a news story but also an introduction to the topic.

In the second paragraph, try to include a quote from someone in the company if possible together with a link to a site you wish to promote.

In the final paragraph sum up by explaining the benefits of the service or product and once again include a link to the site being promoted.

Always spell check your press release before submitting and check all the links are actually working. It is easy to forget something easy like checking links, because if you forget this step you will lose all the benefits of the visitors who would have visited your site.

Then you must choose whether to submit to the many free services or choose a paid option that will normally offer better exposure for your company or product.

It is often possible to get very high results in the search engines with press releases especially if you choose one of the paid options that will normally send your release to many services. Sometimes in a matter of hours you will find your press release in the top positions of the search engines.