Platinum Quality Author Platinum Author |   154 Articles

Joined: May 21, 2007 United States
Was this article helpful? 0 0

How to Use Bumper Stickers for Promotions

Expert Author John Fischer

These days, you need to be doing everything you possibly can to promote your business, especially if you're running one of the nation's distressed small businesses. When you're thinking of ways to promote, make sure you're using every available resource, even the ones that you don't think of at first. One such resource to use for promoting your business is bumper stickers. These simple promotional tools can be customized to your exact needs and passed out as gifts to your employees, used on your company vehicles, and even handed out to satisfied customers.

Bumper stickers can help you really get your company's name out there. They're super simple to use and customize, and you can be assured that your company's name is going to be spread around your area. If you're wondering how to effectively design a sticker for promoting your business, here are a few suggestions you might follow.

One idea is to use a super simple sticker with your company's name and phone number. This can be good if your company's name makes it obvious why people should be calling you. If it's less than obvious, though, you may want to go with a different option, though. This type of sticker can be printed in plain black and white for an eye catching contrast, or you can use your company's signature colors to create even more brand recognition.

If your goal really is brand recognition with your bumper stickers, then you can definitely benefit from using your company's logo or motto on the stickers. People don't even have to know how to contact you from these stickers. The point here is to just get your name out there and get people recognizing what your symbols look like. That way they'll jump to your business instead of other options next time they're looking for products and services in your line of work.

One of the best ways to create brand recognition is to keep your colors the same throughout your promotional materials. This should definitely include your bumper stickers. You can ballpark the colors and get them close to what your traditional business colors are. Another option, though, is to actually have the colors matched. You can use a Pantone color match to get really close to your colors, or you can send in a business card sample to get dead-on, exact color match. These services obviously cost extra, but they can be a great way to really make sure your stickers fit in with the rest of your promotional materials.

If you're a business just starting out, you might use stickers to make people curious about your business. Use black and white stickers with your website address, and you might get people who will type you in just to see what you're all about. You can also create funny bumper stickers that have something to do with your business. For instance, you could create a bumper sticker that says, "Follow me to great eats!" and then attach your business phone number or address at the bottom. You could also have a joke about your business that will make people laugh and interest them in what your business is and does.

Coming up with great marketing ideas with bumper stickers is the hard part! There are just so many different things you could do. Getting your stickers actually printed, on the other hand, is simple. With the power of the Internet, all you have to do is upload the images and words you want to use to create your own customized sticker.

StickerGiant was founded in 2000 by an unknown mad scientist named John Fischer and world renowned illustrator Mike Brooks. Since then John has made sure that StickerGiant works to source and sell ALL bumper stickers that represent a myriad of views, Freedom of Expression through Stickers is our motto. Think of StickerGiant as a non-partisan clearing house for the 1st Amendment. We don't write the stickers here, we just provide a place for others to express themselves. Remember, Diversity is what makes America Great!

In case you are wondering, the StickerGiant community consists of Liberals, Conservatives, Jewish, Christian, Muslim, and Atheist. We are a slice of the American pulse and we like it that way. So, stand up for who you are and pick out a sticker that represents who you are. Say it with stickers!

Article Source: http://EzineArticles.com/?expert=John_Fischer