CafePress Overview

CafePress has 6.5 million members who each have their own online storefront - a webpage - where people can buy their stuff.

CafePress is popular because there are no upfront fees or manufacturing costs and basic membership is free.

Each member uploads their own customized design and then selects some, or all, of the stock merchandise for it to be made available on.

There is a very wide range of items that you put your design on, from hats, t-shirts and hoodies, tank tops, kids' clothes, clothing for pets, cards, mugs and more. Browse the site's catalogue for ideas and to preview a design on any product.

While their wholesale prices may be higher than other t-shirt printing companies, they do use American Apparel brand clothing. The key benefit is that there is no minimum product order - you can order fifty t-shirts on behalf of a group, or just one for yourself.

Because there is no minimum product order or membership fee, you can upload and offer for sale as many designs as you like without any financial risk. For a small monthly fee you can go beyond a basic shop and build a large virtual store fully stocked with your creations and branded with your colors and design.

The wholesale prices for each item are set and you determine the retail price, keeping the difference from every sale. All sales are transacted securely on CafePress' servers, and customers pay reasonable shipping costs.

Making Money

As with launching any other business, you need to determine how you will generate sales. Bulk orders offer higher profit margins and can be lucrative, especially if the shirts have been pre-sold to a group or company. Many people have developed profitable businesses selling corporate promotional items made by print-on-demand companies.

While CafePress does have a searchable online catalogue of all products in its database, there is no guarantee that many people will discover your designs this way.

How will you drive traffic to your site? Publicity and word of mouth are the fastest options, provided people know where to find your designs. Viral marketing (which is basically word of mouth online) is great for online sales because if people like what they see, they can immediately place their order with just a few clicks.

If you anticipate the majority of your sales occurring online, you might want to buy a domain name (for about $10) and then redirect it to your store's CafePress webpage. We recommend the redirect because then you can use a short, catchy www address that will be easier to publicize and remember.

If it's appropriate, we recommend letting people know where the shirt came from by incorporating a website address into the graphic. This can help your business gain momentum as more and more people comment on the shirts, some of whom will then visit your online store. Choosing good descriptive keywords for your descriptions will help the major search engines find your webpage.

CafePress also offers help, tips, and even an online community to help you learn how to more effectively design and sell your products.

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