Are you following up with people who visit your website? If you're not then you may want to consider doing this as soon as possible. Most people leave websites upon visiting without purchasing a single thing. The only way to keep these missed customers in front of your offer is to grab their names and email addresses.
If you have been using email marketing for some time now, then you know the importance of setting up a squeeze page and capturing visitors by offering them some incentive for their names and emails.
Well that is just half the battle. You must be able to put your website in front of them regularly so that they will become familiar with you and your product. Where most people go wrong is that they focus totally on their sales page in these followup messages.
Before you can get a purchase from a customer, you must build credibility and trust with them. No matter how good your product is, this is a first step. Let your first three to five messages be made up mostly of content that they can use.
This valuable content can include free reports, tips, articles or any other number of things that can benefit your subscribers. People are tuned in to the WIIFM channel. That means What's In It For Me. Everyone wants to know what the advantages are to staying on your list before they make a purchase.
If you're not providing good content first before you pitch a sale to a potential customer, you can bet you're probably going to miss out on making a profit.
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