One of the best things about running your own blog is that you can use it to promote your own highly profitable products and build a huge targeted email list in the process.
Avoid coming across as a self-serving pitchman when you are blogging or emailing. Communicate with the authority of an expert problem solver relating to your target market's theme. (Never sell to your subscribers; allow them to buy from you.)
Create your marketing copy through a thought process of understanding special problems (USP) that your target market has. Lead with copy that is written from the personal perspective of wanting a problem solved now. Later in your sales copy, move to the conventional route of explaining features, benefits and price. Reveal why your special offer will immediately solve that problem. To have a successful product launch, you must emotionally engage the reader by developing the desire-to-acquire your product.
Market research is critical to successfully launching your product. Good market research includes: demographic profiles, competition analysis, price point testing, split testing headlines, distribution costs, product beta test groups, focus group surveys and economic considerations.
All of this is called a pre-launch. You can even use your blog to get people to sign up for your notification list --then they can get teaser previews or participate in a beta test group. People will come back for more once they realize how high quality the preview content is. The pre-launch buzz is important.
Successful product launching is complex, frustrating and time consuming-especially if you have never done one. Luckily there are software packages available for information marketers that will ensure a smooth professional launch. Here are 3 programs that can help you:
· WinningWare.com (Quick Launch-one year subscription $299) Includes: launch content, traffic generation, sales pages, landing pages, press releases, pre-launch action planning, email campaigns, social media and blogging strategies and post-launch momentum strategies.
· HubSpot.com (Small Business Plan--$500 setup fee + $20 a page with $250 minimum) Includes: business blogging strategies, social media engagement, email marketing, lead tracking and conversion techniques, marketing analytics, blog analytics, and social media analytics.
· LaunchBench.com ($247 video) Includes an overview on proper branding techniques, with 3 downloadable tools, and how to market your brand online.
Shopping cart management will be a big headache if not handled properly. PayPal is a low cost solution to handling your transactions. Their Website Payments Pro program integrates Express Checkout, Direct Payment API, and Virtual Terminal functions. You can even add your branding signature to the checkout process, before redirecting them back to the originating website.
If you have been intimidated by the thought of developing your own information products because of lack of technical knowledge-- be intimidated no more. Focus on understanding the special problems that your target market faces and put forth your product solution. You'll be amazed at quickly your targeted email list and bank account grows.
With over 25 years of experience, Thomas Reidy solves online-offline sales and marketing issues for entrepreneurs. Avoid being "road kill" on the Internet superhighway by getting his free report: "Internet Entrepreneurship Survival Guide" at http://ThomasReidy.com.
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