Promotional mugs are perfect promotional tools for every occasion. They are used as gifts for product launches, as an introductory gift to prospective clients, and to reinforce relationships with existing customers. You can use them as motivational tools for outstanding employees of the company, tokens of thanks to guests coming for an event, or as souvenir for an elite meeting. Conferences, seminars, annual functions, festivals, etc., this list can be endless.

By means of various designing techniques prevalent in the market of mugs, you can prepare stylish and attractive mugs to grab the attention of your customers. While designing a mug, the most crucial aspect is how to display the visual or photo on the mugs surface. See the various tips mentioned below, on how to select and position visuals effectively.

• Predetermine the kind of image you want to display on the mugs. Discuss it with your supplier before finalising the type of mug because he can guide you better on which mug type best fits your visual style. He can also help by notifying you of any limitations attached to different mug types.
• If you have plans to put purely a text message, a logo, or a simple design on the display area of the promotional mug, choose the technique called screen-printing. It is highly effective for such designs and at the same time, it is very economical.
• In case, you wish to put a real photograph or a colourful, intricate art piece on the mugs, go for the technique called foto-printing or four-colour printing. It is best for complex art effects and realistic photographs.
• Use colour contrasts very carefully, especially if you have plans to use only text. Make sure that the background and the font colour generates a readable image. Select a comprehensible font type.
• If you want mugs with special design feature like thermo glazing, work very closely with the art team of the product supplier. One wrong decision can spoil the whole exercise.
• Always ask for the final sample to ensure that the finished product matches with the visualized design. If time permits, try to see the actual sample not a visual sample because screen displayed colours can look different in the actual world.

Therefore, take maximum benefit from the art unit of the product manufacturer because they have extensive experience in the field of designing, styling and colouring promotional mugs. They know all the ins and outs of the work.