How to Search Engine Market Your Business

When you enter a search query in Google or any other engine, you get a whole host of results back. Have you ever thought about why you click the results that you do? Is it because the keywords you searched for are bolded more in one result than another? Is it because you trust the search algorithm enough to persuade you that the top results are the right results? These are just a couple of the key elements to successfully SEM your business.

Let's take a further look.

Is it because the keywords you searched for are bolded more in one result than another?

Meta description tags are now known to have almost zero value in terms of SEO. However with SEM, they are extremely useful in that it is your way of marketing your business to prospective search engine viewers.

80% of search engine users say that they look at the description of the search engine result before deciding whether or not to click it. This is extremely important, make sure in the few short sentences you have - that you get across the services or information your website provides. Remember however, that by putting words that are likely to be searched i.e. "flower shop London" into your description, they will show up bolded and attract more views.

This is also extremely important with your title tags. Apply the same rules above and to finish it up you must tie the title and description together! Whilst this is fairly obvious for home pages, deeper pages may not be titled correctly and the description may be completely irrelevant to the search queries. So make sure you keep check on the relevance of your webpages. Ranking is one thing, getting people to click is another.

Is it because you trust the search algorithm enough to persuade you that the top results are the right results?

This is the case with almost 100% of people surveyed. If you look at 'click heat' in Google images, you will see where most people click on results pages. And this of course, is the top left. In fact clicks rapidly die out as you move past the top 3 rankings. So in this case, you must use SEO to optimise your SEM...