Yesterday we talked about choosing the right keywords for SEO. Once you have the perfect keywords, it's time to optimize your current website for the search engines.

These are the things that you have to do on each page of your website to make it more search engine friendly.

Step 1: Title

The page title is a key component of SEO. You should use the keywords naturally here. Don't just put all the keywords separated by commas because this will look like SPAM to the search engines. Also, the title is what people will see on the search engines result page in blue, so it has to look attractive enough for them to click on it.

DO NOT USE THE SAME TITLE FOR ALL THE PAGES ON YOUR WEBSITE.

Step 2: Meta description

The meta description is very important. It will also be seen by the people who search on Google or Yahoo. Plus, it has a lot of weight on the search engines algorithm.

Write the meta description for people, not search engines. Don't stuff it with keywords. Make it look natural. In the example above, it looks perfectly natural but notice how I included "web design" and "website design", two of the main keywords.

DO NOT USE THE SAME META DESCRIPTION FOR ALL THE PAGES ON YOUR WEBSITE.

Step 3: Meta keywords

The meta keywords tag is not nearly as important as it used to be. However, it will only take one minute and it's definitely worth it.

DO NOT USE THE SAME META KEYWORDS FOR ALL THE PAGES ON YOUR WEBSITE.

Step 4: H1, H2, H3, Hx tags

"H" stands for headline. The H1 tag is the main headline. The H2 is a sub-headline, and so on.

Put your keywords inside your H1 and H2 tags.

Step 5: Domain Name and URLs

If you haven't chosen a domain name, make sure that the one you choose has your keywords in it. This also apply to the pages names.

Step 6: ALT tags

Make sure all the images on your website have ALT tags. For example:

Step 7: Put your keyword throughout the body

You should use your keywords in the copy too. Don't overdo it. Always make it look natural. You don't want to say "We are a web design agency. We do web design. Web design is what we do. Choose us for web design." Google is very smart and can figure out what you are trying to do. And they don't like it.

You can also put your keyword in bold once or twice to make them stand out. Again, don't overdo this either.

Very important consideration

I just can't say it enough. Make your page and copy look natural. Don't just stuff it with keywords. Write for your visitors, not the search engines. If your visitors love your information, Google and Yahoo will too.

Make sure that if you want to position a page for the term "web design", then the page talks about web design. I might sound like an obvious statement, but you will be surprised at how many websites write odd copy and they just put their keywords anywhere they can. Google has LSI technology. LSI stands for Latent Semantic Indexing, which means that they know whether your page is about web design based on the other words used on the page. In fact, a lot of websites that are on the first page of Google for a given keyword don't even have the keyword on the page. It might be an excellent web design article that doesn't mention "web design" in it.

Make it look natural. And let me say this one more time: write for your visitors, not the search engines.

By the way, if you are looking for professional web design that not only looks amazing but also gets you high rankings on the search engines, let me know. I can definitely help.