So you have started your video marketing strategy. Good for you, you are among a small amount of people online that are actually using Video as a marketing tool for their business. But now that you have it all setup I bet you are wondering how do you optimize it so that you start showing up in the universal search or just higher in the YouTube interface. Well it can be quite easy to do it correctly. Here we will go over the important parts of making sure you are on the right track.
1. Keep your titles short and catchy. The title is the most important part of your video marketing. I tend to think of it just like I think of AdWords. Upload the same video with multiple titles and see which one is getting the best click through. Do around 3 titles and let it run for a month to see what happens.
2. Make sure you are using tags that describe what your video is about. Don't go crazy here, keep it to about 10 tags at most.
3. Make sure that your main keywords are in the title of the video. Try to make it the first word if you can.
4. Promote the video through the social media platforms that you have at your disposal. So try to tweet it and put it on your Facebook page.
5. Include at the end of the video to - comment and get involved. A lot of people just watch the video and then leave. Tell them what they need to do. The more the comments are there, the better chance you will have of ranking higher because your video is being talked about, remember it is not about "Content being King", it is about "Conversation being King".
6. Put it on your website as well. A lot of people forget about this easy task but it will help in your rankings.
7. Make sure the thumbnail is of something that will draw in the eyes.
Once you do all this you will just have to sit back and wait. But this will get you started on the right track.
About this Author
I want to say thanks first for reading over this post. I sincerely hope you learned something new. I have a lot of stuff just like this that you might like as well. You can find more about my expertise as a internet marketing consultant on my website. Please subscribe to my mailing list where I detail all of my good findings on the web and break it down so you can keep up with what is important online.
Article Source: http://EzineArticles.com/?expert=Brett_J_Burky
