How to Interview an Industry Expert

When you interview an industry expert, you are opening many doors of opportunity for yourself. You can use these interviews to add massive amounts of value to your prospects lives, you can turn them into a product that you can sell for a profit, you can use them as an enticing opt in offer, and more.

In fact, one of the most important pieces of a successful online business is continuity. (recurring payments) The perfect and easiest way to pull this off is by putting together an "interview of the month" type of continuity program.

An example would be for $39/month, I will send you a brand new interview with a leading expert in this industry where we talk about everything that is working for him in his business". That's something that works and MANY people pay for programs like this.

So how do you pull it off?

Well first you have to find experts to interview. Now before we continue, let's define expert, because you may just getting started and it could sound intimidating. An expert is simply anyone who has their stuff together and can provide the listener with value. You don't have to run out and get the CEO of a fortune 500 company right off the bat. You can simply find someone who is making stuff happen, and knows what they are talking about.

Now it's time to find your expert.

Start by looking around you. If you have a business partner, interview them. If you have competition, interview them. Anyone that you can find is a place to start. You can also find people on websites like RTIR (dot) com under the "find a guest" tab. These are people who are WANTING to be interviewed. Industry related forums are good places to find people.

When you find someone to agree, you just set up a time to call in and lay the groundwork about what you will cover. Establish a start and finish time, and come up with a list of questions. The easiest way to do this is by asking THEM to send YOU a list of 10 questions that you will ask them. (After all, they know what they are good at)

Review the questions and set up a conference call line. Just do a search for "Free Conference Call" and you will find tons of options. At the scheduled time, you both call in, and conduct the interview. Most conference lines will allow you to record them.

Try to always give them a chance to "pitch" themselves at the end of the interview and be sure and learn a little bit about them so you can put together an introduction. If you would like more information on things like this, be sure and click on the link in the resource below.

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