Designing an efficient and a user friendly website is a challenge in itself. In the present times of the wide influence of the Internet, you just cannot do away with website development and designing online content. But all your efforts might go waste if you do not know how to increase your page rank. In short, getting maximum online traffic should be your main aim while designing a website or if you're promoting one. So, increasing your page rank is of utmost importance.

Page rank is a term which defines the position of a website in the search results. When a visitor types in a definite set of keywords, the engine throws up a list of results. If you want your website to get the maximum viewer-ship, you need to make sure that it ranks high in that list. It has been seen that the readers open the first five pages at the most. Thus, you need to design and promote your website in such a way that it features in the top five of the search engine results. Here's how you can do so.

1. Your primary task is to create an efficient website. It should have all the relevant information on the topic that it is based on. For instance, if your site is on online marketing, it should include every possible detail about the same. Anyone reading your site should have a clear idea of online marketing. This is your main weapon to hold your readers' attention. It's best not to make it too long. Web surfers always seem to be in a hurry, so put across your message in a few words. Be precise and succinct and your page is likely to rank high in the search results of leading search engines.

2. Creating good content is important and you need to intersperse it with an internal structure of links. A solid linking system is one of the best ways to increase your page rank. Try and come up with a catchy and functional keyword which will guide the reader to your web page. For instance, if you have a personal training website, a good key phrase choice would be 'effective ways to lose weight'. This would attract a greater number of interested readers to your website.

3. Another good way to increase your web page rank is to write a blog or an article listing the key features of your website and then submitting the link to it to the best article directories via a mention in your article resource boxes. This is known as article marketing and most often leads to desired results. Write in such a way that you raise the curiosity of the reader. In other words, the person reading your article would be interested to know more and hence click on the link to your website.

4. Generating a sitemap that is accessible from within your website is a good way to increase your page rank. This also enables top search engines like Google to index your website and put it among the first few results.

These are only a few ways in which you can increase your Page rank. It is really important to do so if you want to make the most of the efforts that you have put in while designing your website!