The most important aspect of your network marketing success is in a clear and attractive brand. Millions of people are competing for distributors and affiliates on the internet and out in the offline community. Success demands that you set yourself apart with a brand that attracts followers.

Have you heard of network marketers jumping from one hot business opportunity to the next and never see any long term success and wonder why? We know that they have a great product or service, a great sponsor and system, they are doing everything they are told to do yet success remains elusive! Depression sets in and then they finally quit and forget about any more "hot" deals! This is such an unfortunate yet common story.

And, this is a common theme not exclusive to network marketing. This erred focus on the product or organization happens in many businesses and industries. But, the winners in business focus on what is unique about themselves and their mission along with purpose, values and vision. What a difference in everything that the winners do!

Please keep in mind that people buy from people when it comes to major purchases. The time and money it takes to build a home based business is a major investment and should be treated as such. Attention must be paid to the elements of the winner's formula.

When you combine these important principles and clearly define them, you begin to develop your brand. Your brand is what attracts a following of customers, subscribers, affiliates or distributors. Branding is the basis for what is known as Attraction Marketing.

You must attract your business. Once your brand is clear, you will attract people that are more in line with your nature. Your brand must emit a truthful and honest aura. People must truly feel that you are genuine. Not everyone is going to connect with you and that's OK. Connecting with people that resonate with you results in a much more cohesive relationship.

Each and every person that has passion, purpose and vision for their business, and develops the traits, characteristic and skills of leadership, has the compounds for the branding formula.

Clarifying Your Brand...

I have another article on the steps for building your brand; however, I think that this article warrants a summary on branding. There are really only four questions to answer that help clarify your brand:

Who are you?
Are you a home maker that understands what it takes to look after a family and build a business? Maybe a retired soldier and understands how important discipline is for success? Just a regular person that has figured it out? A technical person that truly understands internet marketing and can teach?

What do you do?
Are you a distributor building a team of like minded entrepreneurs in the nutritional market. Travel market? Self-help information market? A trainer, mentor, master salesman...

Why do you do it?
What is your passion and purpose...vision? Do you want to help bring better health and financial security to everyone you touch with your business? Is your passion teaching how to live a fulfilling life through your business? Is your passion one where you show people to have fun in business so they can live stress free and enjoy their other passions in life? do you do this for your own other passions and/or your family?

Why should a prospect work with you?
How will you benefit your prospects and attract them to decide to join you. Will you be there for them and lead the way? Will you help them learn the proper mindset for success? Will you show them great ways to build their business? Why....?

Once you get these questions answered, send this brand out to the market in your videos and articles in the manner that people can sense your brand visually and in your words. Also develop a "signature" with a choice of words that depict part of your brand or the complete brand like Mike Dillard's "Magnetic Sponsoring."

Remember.....people join people. Be a leader on the market. Build your brand!