Most people believe that the search market is overcrowded by the big companies (Google, Yahoo, Bing), but the truth is that there is still room for fresh search engines. As the leading search engines keep growing progressively and they keep indexing hundreds and hundreds of web sites daily their inaccuracy is growing as well. Many times when you search for a certain keyword all the sites that pop up in the top ten contain low quality or inexact information.
This phenomenon occurs because these search engines rank the sites according to their "in-site" SEO and the number of backlinks each site possesses. They do not give very much attention to the quality or accuracy of the information included in those sites. Because of all this, new search models are going to appear. In just a decade the search market will look really different.
As you can guess any individual or business trying to start a new search engine shouldn't attempt to compete with Google. That's a nearly unachievable thing to succeed at. If you're planning to start a new SE, rather than attempting to compete with behemoths like Google and yahoo you had better try something different. For example you can start a SE pertinent to a peculiar niche like internet marketing or shopping, and use a different ranking method based not exclusively on SEO but also based on quality and content accuracy.
Remember: the search engine market is going to go through big modifications in the days to come and this might be the time for you to position yourself in this new reality.
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