If you are just starting in the world of Internet marketing, you need to know that the money is all in the list. This will be something that you hear until the end of time, by gurus and amateurs from all walks of life. The reason that your email list is so important, is because you are contacting your customers frequently. Read on to find out how to build your email list quickly.
Your email list is critical, because most people need to have multiple contacts with your sales message before they will consider making a purchase. When someone clicks on one of your links from a search, they only see your message briefly, perhaps a sales letter, and then click off to something else. There is no follow up. They are just gone.
With an email list, your customers have raised their hands, and they are offering to accept marketing messages from you on a daily basis, in exchange for getting valuable content from you. You can just bombard them with sales pitches. Provided that you have that system in place, here are some tips that you can use to build your list quickly:
- Offer a VALUABLE free report just for signing up.
- Create a course or set of training videos that the customer can get for signing up.
- Hold a contest on your blog, where if the person signs up for your list on a certain day, then they will be eligible to win a big prize.
- Every time a customer buys something from you, make sure they end up on your list.
- Use social networking in order to challenge your customers to sign up.
- Create a "squeeze page" that includes an entire sales letter that only convinces people to sign up for free gifts.
The idea is that you have to offer something DIFFERENT than everyone else, before people are going to part with their precious email addresses. Once you have the customer on your list, then you can keep them coming back, by offering them valuable tips and products in exchange for a chance to get them to buy something.
Make sure that no email leaves your business without some kind of sales message or call to action. Otherwise, without instruction, your customers may read the email, but then delete it, because they were never told to buy. Repeated contact is the key. Make sure that you are keeping the conversation up at least once a week. Some Internet marketers email their customers every day.
Joshua Black is the developer of the Underdog Sales Letter System. This report gives you all of tips, templates, and tricks necessary to create your own customer-grabbing sales letters in as little as 8 hours. Check it out at: http://www.sales-letter-system.com.
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