How to Contact a Busy Person Via Email

In the business world, you'll often hear phrases such as "it's not what you know, but who you know". The assumption here is that having good contacts and knowing people in power is the most important thing in business (for multiple reasons). So how do you actually get to know these people, or at least contact them (and get a reasonable reply)?

One great way to get in touch with a person in authority is by emailing them (or their assistant). Because they're often extremely busy, they won't ever have time for phone call (unless you've set one up through an email). The problem here is that many people in power and the leaders of their fields (such as top authors) often receive a ton of emails every day.

One good way of being noticed is to keep your email short, concise and to the point. Because they're receiving so many emails per day, there's no way that they'll want to read a 5 page essay every time they open their inbox, so by keeping it short you're already starting off on the right foot. As well as being short in length, it should also be clear about what you want from them. Don't hide what you're after

If you're getting in contact with this person because there's a problem that you can't solve or because there's something you need help with, make it clear that you've already put a great amount of effort to sorting this out before you emailed them.

Last but not least, try starting your email off with a complement (since everyone likes hearing how great they are!)

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