How to Build a Business Online - Internet Success Secrets For Small Businesses, Coaches & Consultant

If you are a small business owner, a coach, personal trainer, or a consultant who is wondering how to grow their business regardless of the economic conditions - you definitely should take advantage of the power of internet marketing. Recession or not, there are still plenty of people out there with money to spend, looking for just the products or services that you have to offer.

Bringing part of your business online can help you, for example, broaden your customer base - to reach prospects around the world and automate parts of your business, such as lead generation and sales.

What components you will need:

Web presence. This can be as elaborate as a fancy website with hundreds of pages, or as simple as one page designed strictly for the purpose of collecting email addresses from visitors (called a "squeeze page" or "opt-in page").

Web traffic. You can take advantage of the free traffic coming from the search engines by optimizing your web pages for the search engines and building lots of incoming links to your site. Another highly recommended method is writing articles and posting them to free article publishing websites, such as this one. At the bottom of the article you should include a brief "bio" about yourself, with the most important piece of information being a link back to your squeeze page or your website. This method is referred to as "article marketing" and it has two important advantages: (1) it builds your expert status in the mind of the reader and (2) the reader clicks the link after reading your article - so they have the time to decide that they like the information that you are presenting and they like your style. This means these readers are even more likely to give you their email address and buy from you.

A loyal list of subscribers. Drive the traffic to your opt-in page or form and encourage people to subscribe, by offering them a free item - a short (10-15 pages is best) ebook, an audio recording, a newsletter, etc.

Build a relationship with your list and - of course - make money by selling them products and services that they want. (To find out exactly what people on your list want, just ask them. It's as simple as that.)

If you are looking for internet marketing help, download this new report "7 Steps to Turn Your Website into a Lead-Generating Machine".

Joanna Slodownik is a web marketing expert who provides consulting services and coaching to help your business grow in any economy. Check her out here: Joanna Slodownik Targeted Internet Marketing Consulting.