With all of the software creation products available these days, many of us Internet marketers have an abundance of products that we can use to drive traffic to our websites if you just know the system that works.

Unless you are very new to internet marketing, you probably have at least five or six useful software products that you have give away rights to right on your computer. You may have acquired them through your own creation, giveaways, or bought them, but it is time to put them to good use to build your list of subscribers.

You've heard it said that the money is in the list. No truer statement has ever been spoken when it concerns internet marketing. So you need a lead generation system. You've been tempted to buy lists of hot leads-don't do it.
Although they may not all be scams, many are fraudulent enough to get your site banned or even cause you to be fined.

So, you've checked and you have a good software product that you have giveaway rights to. You just don't know how to monetize your products and ideas.

If this sounds like you, I suggest you try the following five ideas to generate a prospect list that hopefully turns into a customer list:

1. Offer free software to newsletter subscribers. It gives people an incentive to want your newsletter when they have so many to choose from.

2. Ask for contact information such as name and email before customers are allowed to download your software when they pay it. Make sure there is a form that encourages them to sign up for updates to the product so that you don't lose the chance to keep in touch with them in order to offer them more good content and products that they will find helpful.

3. Put free, target-marketed software download offers on your website. Be sure to require contact information to receive the free software.

4. Offer your software to limited-time give away promotions. This will build your optin list and possibly gain valuable testimonials for your product. Good testimonials are worth more than money in the bank to you as a software merchant! These giveaways are becoming more and more popular, so just keep your eyes peeled for them in your inbox. You can either offer your own software creations, or if you're not so techie-try offering those programs that you have private label or give away rights to. Be sure to check your license for restrictions, but most allow you to use the products as you like.

5. Offer to let people download your software free if they agree to link to your site. This is especially nice for you if the partner has a highly traveled site. You can gain worldwide exposure for your products and services that will far outweigh the loss of the order amount your partner would have paid you!

6. Offer your software for free to marketers with large lists. They make wonderful joint venture partners and affiliates. Although they may have the cash to buy your software, the good-will gesture of giving them a review copy will certainly help you to build a favorable relationship with them and make it far more likely that they'll actually send out a solo ad about your product or service. This will greatly increase the chances that their list members will become your list members.

7. Utilize the power of the system of writing articles and special reports. First, you write an engaging article that relates to your product, but don't make the mistake of having it sound like an advertisement. Submit those articles to article directories that offer free articles for people to use on their sites, blogs, newsletters, and such.

Be sure to give useful content to the reader in the body of the article, so that when he finishes reading the article, he will want to read the author bio at the end. That's where you get to make your irresistible offer for more good information in a special report.

The prospect clicks over to the site suggested, signs up with your autoresponder-generated optin form, and is welcomed by your instant email message containing the special report. (I recommend a double-optin process just to protect yourself, but that's your call.)

So, now the prospect-turned-subscriber reads your report. If you have done your job right, not only do you have great information in the report, you also have an abundance of links to your own or affiliate software in the viral report. The subscriber orders from the link you have in the special report and you make money!
You now have the system to generate not only huge, profitable lists, but also cash!