This article will show you how to build your downline through better marketing. Building a downline allows you to expanded your business quickly, if your distributors are active in building their own business. Discover how to build a downline of successful distributors, by using the most effective marketing approach.

Problems With The Recruiting Approach

The conventional approach to building your downline is to focus on recruiting. You are trying to attract your leads and prospects through the promise of business success and financial prosperity. The problems with this approach are in recruiting and training.

Most of your leads have little understanding of what it takes to build a business. They are expecting quick success and proven leadership on your part. When you are starting out to build your downline, you don't have much of a track record and experience yet. Even if you manage to recruit some, they will drop out quickly.

Are Recruiting Systems The Answer?

Replicated recruiting systems are widely promoted as an answer to this problem. The lead generation and follow-up tools are easy to set up, and the system itself is promoted as the way for your new distributor to have quick success and build her own business.

It should be fairly obvious that building a downline of recruiters who are just recruiting new recruiters can never result in a stable MLM business. The well known and respected recruiting master Dani Johnson is reporting from her own experience how much strain the continuous recruiting of poorly qualified prospects is going to put on you as the business owner.

The Need For Successful Marketing

To build a stable MLM business, there has to be ongoing sale of products, beyond the initial signup bonus. In the recruiting based business model, your distributors are told to use the conventional one-one marketing approaches. Making a list of 100 people you know, talk to everyone within 3 feet, hold meetings and so on. Most people are not able to market that way, and loose momentum within two months. About 20% of them continue to use the products. This works well if you have a large downline already, but it is very difficult to build your downline that way.

Understanding these start-up problems with recruiting and training helps us to find the solution. Let's remember that adding new distributors is just one aspect of your business. Just as in any other business, the role of adding new staff is to expand a successful operation and business model.

The Purpose Of Your MLM Business

The purpose of your MLM business is to generate revenue through the sale of products or services. The way to build your downline is to build a successful product based business first, and then add new distributors. If you can market your products with profit, you are establishing yourself as a successful business owner, and prospects will be drawn to you. Plus, you will be developing marketing skills and tools that you can use to train your new distributors in duplicating your success.

The most effective and, in fact, the only viable marketing method for a small home business is direct response marketing. This method is the very approach that has been adopted by modern recruiting systems, but its origin and proper place is in marketing products. Direct response marketing is now creating a new breed to top producers in MLM, and it will also empower you to build your downline quickly and with profit.

Direct Response Marketing Positions You

Direct response marketing runs in many ways counter to the conventional MLM methods.

Rather than marketing to everyone in a small circle of local contacts, you are marketing to a very specific audience of people with in a large market. This audience, your target market, is a group of people with similar needs and desires, who are actively looking for a key benefit that your product can provide. Market research, identifying your target market, is your first step in direct marketing.

Your second step is to position yourself as an expert and solution provider to your target market. Craft a marketing message that offers a unique advantage for your audience to do business with you, and not with someone else. The more specific and narrow your market the easier it is for your establish your unique position.

Deliver Your Unique Marketing Message

You final steps are to deliver your message to large numbers of people in your market. Collect contact information in return for valuable information, and follow up with the list of personal leads that you are building that way. The phone and the internet are powerful tools that are putting these steps within easy reach of everyone, at minimal cost.

Eventually you will generate more customer leads than you can personally handle. This is the time to add new distributors, train them how to follow up with leads, and get them off to a fast start. No more power recruiting and drop out. Now you know exactly what you are looking for. You are a business expert with a proven opportunity and you can pick the cream of the crop to help you build your downline.

How To Build Your Downline - Investing Into Your Success

This is not wishful thinking, this is not hype, but it is sound business practice. Can you do it? Yes, absolutely. You will need to invest time and money to learn the basics skills and gain marketing experience. But it is not rocket science either, everybody willing to put forth the effort can do it. Seek training from experienced marketers who are building their own business with direct marketing, and start to build your downline quickly.