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If you are looking to become a freelance copywriter, you are about to embark on a journey into a profession that could create a six-figure income for you and your family. This is not an easy job, but it can be very fulfilling. You are going to to have to do a lot of research first. Read on to find out more.
If you want to be a copywriter you are going to need to start with the basics. You will have to find examples of some of the best-known copywriters (living and dead) and their sales letters. Here are a few names that you will want to research and get samples of their work:
Dan Kennedy
John Carlton
Gary Bencivenga
Gary Halbert
Eugene Schwartz
and Claude Hopkins
Once you obtain sales letter samples from these individuals, you should try to copy them out by hand, word for word. This tedious exercise will help you get the rhythm of these sales letters. It is not just the words that these people are using, it's the rhythm as well.
These famous pieces of copy will help you create your own "swipe file" of ads that you can use to help create your own sales letters. After you are confident that you can create a sales piece that will grab the customer's attention, you are going to need to market your services to business owners in need of a copywriter. There are many freelance job boards that are posted out there, each with the ability to have you pick up clients quickly.
With your first few jobs, you will just work on a fixed rate service. You will offer a sales letter for $1500 for example. Once you get better at copywriting and develop a bigger name for yourself, you will be able to charge more and work on a contingency basis, where you will also get a percentage of the sales that your letter brought into the business.
You will have to be a surefire marketer when you are first beginning, getting your name all over the niche that you want to specialize in. This is called positioning. Maybe you want to be a restaurant copywriter. Perhaps you want to be the only copywriter that focuses on the car racing industry, or anything else. If you can carve your own niche in an industry, then it will be much harder for your competitors to take away your customers.
About this Author
Joshua Black is the developer of the Underdog Sales Letter System. This report gives you all of tips, templates, and tricks necessary to create your own customer-grabbing sales letters in as little as 8 hours. Check it out at: http://www.sales-letter-system.com.
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