If you are a professional services provider, then avoid these mistakes when engaging in the Try It, You'll Like It education based marketing approach. Sales Coaching Tip: This approach usually involves giving something away for free and expecting an earned commitment.

Number One - No qualified potential customer (a.k.a. prospect)
Having the right person in front of you is paramount to achieving your goal to increase sales. This individual should meet at least three of these four buying criteria:

1. Decision Maker
2. Need
3. Budget (Allocated)
4. Urgency

Number Two - No relationship
People buy from people they know and trust. Simply giving something way to a complete stranger or semi stranger may work at the local grocery or retail store, but usually does not work for business to business (B2B) transactions.

Number Three - No feelings
After the relationship has been established, next comes awareness about the other person's feelings first. Through active communication and understanding neuro-linguistics along with emotional intelligence, you have enhanced your opportunity to become more empathic. Empathy has the capacity to build trust.

Number Four - No senses engaged
Human beings are sensual creatures. Using the senses is truly a no-brainer such as color or sound to help you strengthen the emotional connection.

Number Five - No value demonstrated
Your freebie must contain value and let me repeat that statement. Your free whatever must have perceived value from the prospect's perspective. Unless you can demonstrate why what some may call a lost leader should be accepted by your potential customer, it truly does not matter that it is free.

In education base marketing, the "Try It You'll Like It" approach may dramatically increase sales especially if you are engaged in B2B provided you avoid these 5 common No-Nos. Sales Coaching Tip: Remember, free along will not stuff your piggy bank with more greenbacks.