How To Write a Sales Letter That Will Make You Rich

I was at the post office the other day. When I overheard a lady in front of me asking the postal worker when the postage rates were going up. After he told her the date, she immediately asked how much stamps were going to cost.

He told her this.

And she nodded her head, and walked away.

From where I was standing it looked like this lady walked off in a huff. And who can blame here. Nobody likes paying more for stamps. It rubs you the wrong way because you feel like you are getting less for more. And that can be terrifying to most folks.

At the same time, whenever the post office raises rates on stamps, something good happens.

Want to know what that "something" is?

Your competitors drop out of the direct mail game all together which means there are fewer sales messages in your prospect's mailbox.

Which on the one hand is good for you.

But on the other hand, your competition is silly for dropping out. Why stop sending a sales letter that works just because the price of stamps went up by a penny? Instead, just raise your prices to offset this cost increase.

Nonetheless, in today's article I'll give you a few questions you can ask yourself so you can make your next sales letter pull even better than it already does even as stamps get more expensive.

Ready?

Here goes:

How To Write a Sales Letter That Will Make You Rich:

1. Does your letter contain all the elements of a good direct response piece?

I could talk all day about all the elements of a good direct response piece. These are something you should take some time to learn. A few of the parts are an offer... a headline... and a call to action. But there are more. And before you slap a stamp on your next sales letter and sending it on its merry way, you should make sure it has all the right ingredients.

2. Who are you mailing your letter to?

Sending a great sales letter to the wrong person (who will never buy from you) is like trying to get a suntan in a snowstorm. It just ain't gonna happen. Don't overlook this very important part which is do or die for your sales letter.

3. What are you offering?

The only thing your prospect cares about is what they get for reading your direct mail piece. Everything else is secondary. No matter how well you write, if your offer is as weak as a newborn calf, then expect your results to be slim to none.

4. Are you even sure your letter got read?

You can write the best sales letter. You can mail it to a perfect prospect. But if it doesn't get opened and read, then you got no chance of making the sale. So make sure you do everything you can to write a sales letter that does not look like a sales letter. There is an art to this too. And it's something you should learn how to do.

So there you have it.

Four questions you can ask yourself to give your next sales letter the best chance of pulling in an army of responses.

And if you'd like more information about this topic, and plenty other small business marketing topics I'm an expert on, then take a peek at my author's box below.

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