Especially if you are selling a professional service, you are probably aware of the importance of creating information products to promote your expertise and as a new stream of revenue for your business.

Creating your first information product is a significant milestone and one to be celebrated.

However many business owners focus on the creation of the product and then wonder why their hard work is not paid off with more sales and more clients.

Marketing and promoting your information product is a key step in your plan for success if you are looking to create an information product empire.

However few business leaders employ one of the simplest but most effective marketing strategies to increase the sales of the information product.

What’s that marketing strategy?

Well have you ever considered making available audio and video previews of your information products on your business blog or website?

It's becoming easier to add audio and video to the web with new low cost and even no cost tools.

The addition of audio and video on the site can impact your website visitor and potential consumer in three specific ways:

1. Encourages website visitors to stay longer - If the content is of a high standard, having previews on your site will encourage website visitors to stay longer on your site as they are educated in something they are particularly interested in learning more about

2. Expresses your expertise – The audio or video preview will position you as an expert in your field and encourages others to refer them to you

3. Increases sales of your information products – While many people say that it will take 7 to 12 occasions of someone being in contact with you on-line before they make a purchase, research has shown that by adding a preview to your information products can result in a first time visitor to your website or business blog making a purchase from you and becoming a client or customer.

If well executed adding audio and video to your website or business blog can make an impact to your on-line success, not only attracting more clients but also more profit.

With a little extra time in editing and post production of your information product, you can provide great value to visitors to your website and enhance your personal brand online.

What action could you take today with the power of audio or video to bring your personal brand to life on your website or business blog, attract more clients and increase your profits?