How To Market Your Teleseminars Effectively

Offering both free and paid teleseminars is a great way to build your list and attract new customers for your online business. As a minimum, make sure that you include the following marketing activities, so that you promote your high-content teleseminar effectively.

Include it on your website

Use your website to promote the teleseminar by including it on your events and home pages. Also, create an individual sales page containing more-detailed information and answering any queries and objections that you think your audience may have.

Email everyone on your list

Send a message to everyone on your list telling them about the event. You should also send further reminders, as people tend to sign up at the last possible moment. You will find that your most effective email, in terms of the number of sign-ups you receive, will be the one you send out 24-48 hours before the teleseminar.

Include it in your newsletter

Include the information in your newsletter several times - include details of the event and tell people why they should attend. It does not have to be the main topic, but keep 'drip feeding' it in various ways prior to the event.

Tweet about it

Tell your followers, but do not overdo it and sell the event constantly; mix it in with your other tweets. Provide interesting details, which explain how the event will benefit them.

Include on Facebook

In much the same way as with Twitter, you can post your link on your Facebook page, either in your status or as a recommended link.

Include it on your email signature

Include a postscript on your email messages. Think how many emails you send out every day; each one could be mentioning your event!

Mention it in your blog

Promote the event on your blog as well as on your website.

Create joint-venture partners

Team up with other people to promote your event. This works really well with people who have the same target market as you, but with whom you are not in direct competition.

Emma Walker is a co-founder of Academy for Online Business, a company devoted to helping self-employed professionals; 'solopreneurs' and 'mumpreneurs' build their own online business empires. If you would like to receive practical and informative online business training products to help you create your perfect VA business, from solid foundations, to which systems you need in place, so that you can start running a business you love, visit http://academyforonlinebusiness.com/blog/. Emma is a serial entrepreneur, author and busy mother.