How To Get The Highest Response Rate With Flyer Printing

Flyers are perhaps the easiest form of marketing that anyone can use. They provide ample space to explain your business, and also, due to their size are easy to pass around to fellow coworkers and family members. Below are our top tips for ensuring that your flyer marketing campaign is the best and stands out against the rest.

Color - Make sure that the colors you choose to include are all in line with your branding. While making them aligned with your branding, be sure that they can provide a pop of color. By providing a simple accent to your marketing collateral you are able to stand out from the crowd, and also able to instantly bran their attention.

Design - Make sure that they design you choose to go with is properly balanced and weighted. Having a design that is clean and easy to understand enables the recipient to process the information as quickly as possible. Processing all information is imperative as you will only get about 2 minutes of mindshare, if you're lucky.

Copy - Make sure that the copy you include is easy to read and casual. You can do this by using only simple words, and short sentences. This will ensure that the copy is easily understood as well as relatable. Having relatable content after all is highly important when trying to engage with customers on their level.

Shape - Consider a shape that is unusual, and specific to your brand. Having a shape that is brand specific grabs their attention and also allows you to gain brand recognition. This brand recognition will allow provide the right insurance for a successful business, and allow you to properly grow.

When you are done, be sure that you pass your flyer around to get the most feedback. Friends, family and coworkers are sure to give honest opinions on your design.

Melanie Turner is a Business student at Columbia University and employee at 1800 Postcards. She has also been a Researcher at Deloitte Consulting where she worked with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.

She has worked with top agencies in brochure design projects for Fortune 500 clients. Brochures are a great marketing tool and there will be more articles to come about how to use them effectively for your business.