In Part I of this two article series, I described my unfortunate addictive journey down the dead end road of buying and calling massive numbers of leads in a zealous effort to achieve success in my network marketing business. In this follow-up article, on a much happier note, I'll share how I finally broke through my denial and discovered a way to kick this exceedingly common and costly addiction.

Just to recap briefly, I'm a retired psychologist and wellness consultant living in the remote north woods of Minnesota. When I retired, I had no more interest in network marketing than in taking up sky-diving or mud-wrestling. But then, happily and unexpectedly, my wife, Mildred, had an amazing recovery from chronic and very debilitating symptoms of MS through taking glyconutritional supplements. This launched me on a passionate new mission to tell the whole world about these fabulous products. As a side benefit, I also hoped to generate some supplementary retirement income by marketing them.

In the traditional network marketing fashion, I started by introducing them to my supposed "warm market" of family and friends. In doing so, my rose-colored glasses got quickly shattered. In spite of my passionate promotion and the strong evidence of their efficacy in helping to restore health to people with many forms of chronic illness, most people in my inner circle reacted as if I were offering them snake oil or rat poison.

Fortified, however, with total confidence in the product I was offering, I then turned to the "cold market" of other health professionals and to the massive numbers of chronically ill people whom I knew could benefit immensely from them. Same results!

The more I tried to share this potentially life-saving information with others, the more I felt like a would-be rescuer trying to throw life preservers to blind people being swept away in a flood.

With the determination of a dedicated mountain climber ascending Mt. Everest, however, I finally turned to "cold calling" hundreds and thousands of "leads" that I purchased from various dealers. As described in the previous article, through this futile, last ditch effort to build a distributional system for these fantastic products, I became a "leads junkie."

Some Transforming Epiphanies

In much the same way that addicts of all kinds commonly break through their denial only after getting into some kind of treatment, this is also how I came to recognize the utter futility of trying to build my business by calling leads.

The "treatment" in my case was to have the great good fortune (thanks to my sponsor) of being introduced to a revolutionary new approach to network marketing that is distinctly "outside the box" in many ways. As I gradually came to understand this novel new business-building approach, it was as if a set of blinders had been removed that previously had prevented me from seeing what now suddenly became quite obvious.

The first big insight was very simple but equally profound--namely, that absolutely NONE of the sizable number of distributors I recruited through the painfully slow and inefficient process of calling leads had been able or willing to duplicate my actions. As I see it now, that can probably be credited to their basic sanity.

But, given that the sine qua non of all network marketing is duplication, this offers compelling evidence--at least for me--that trying to build a business through calling leads is just simply another job--and a very difficult, unrewarding one at that.

Secondly, I began to see clearly how EXTREMELY unqualified these leads actually are as prospective business partners. This is in decided contrast to how they are often portrayed by the vendors who sell them. First of all, the vast majority of them are flat broke and, therefore, do not have the necessary financial resources even to get started in a business, much less to be able to build it successfully. Amazingly, a large proportion of them are actually offended by learning that a start-up cost is even involved.

Moreover, very few of them have any realistic understanding of the high level of commitment, persistence, investment of time, money, and energy, and the requisite skill development that are necessary to be successful in ANY kind of business, including network marketing. I've been endlessly astounded, for example, by the numbers of these folks who have told me, unflinchingly, that they wanted to bring in $10,000 a month or more, without any initial investment and by working 10-15 hours per week!

Through these epiphanies, then, I've come to realize that buying and calling leads is a profoundly inefficient and extremely costly way of trying to recruit business partners in network marketing. In my experience, this is true regardless of the cost of the leads and no matter how "fresh" and/or "exclusive" they are said to be.

My Life In Recovery

Suppose that you were offered a completely free, detailed plan, along with all of the necessary tools, to build a huge billboard next to the largest freeway in the world. Suppose, further, that with this billboard you could advertise your network marketing business and invite all interested prospects to contact you.

On top of that, imagine that your first personal contact with these prospects would occur AFTER they had joined your business building system.

And then consider that--whether or not they ultimately decided to join your primary business team--many of them would help generate the necessary funding for you to continue your advertising campaign.

Finally, understand that not only would you have a very attractive and highly duplicatable business-building system to offer to new opportunity seekers; but, of at least equal importance, it would have great appeal to other network marketers who've not been successful in using the traditional approach. On top of that, it would be international in scope.

What I've just invited you to imagine aptly summarizes SOME of the most important advantages of the new approach that I've now adopted as an alternative to wasting my dollars and time in buying and calling leads. What an incredibly refreshing alternative it is! For me, it's like cruising down a brand new freeway in a luxury car after many months of trying to drive an oxcart through a swamp.

I now devote all of my business-building energies to two main activities: 1) Systematically increasing the visibility of my business building website on the internet in order to attract a maximal amount of traffic to it; and 2) guiding, supporting, and mentoring the prospects who are attracted and who choose to join me in using this system to build the network marketing business of their choice.

Like many recovering addicts, I now have an additional new mission--namely, to help other network marketers avoid getting hooked on leads as I did or--if they've already fallen into this trap--to join me on a wonderful road to recovery.

If you'd like to get a free, highly detailed map of this new super-highway to success, I invite you to visit my website below.

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