How To Double Sales With Hang Tag Marketing

Hang tags are perhaps the most creative component just about anybody can incorporate into their marketing efforts. It not only helps you stand out, but also helps in getting your message across in a new and innovate way. Some people use them as business cards, price tags, or even as coupons.

Using hang tags as an intricate piece to your marketing campaign draws instant attention to your marketing collateral. Below are the most successful hang tag marketing campaign tactics, just about any business can include in their marketing efforts. So before you start printing be sure that you run through these top three design tips.

Copy - Make sure that the copy you use is short, concise and to the point. Having copy that is short not only helps the reader absorb your information better, but also enables them to get your most basic points across in the quick manner possible. Be sure that the copy you choose to utilize is in line with your current branding. Also be sure that the copy is stand out in nature. You can do this by including a quirky tone, casual voice and descriptive words.

Shape - Opt for a shape that is unique. Try and think of a shape that embodies your industry. The shape is just as important as your message so grab their attention right off the bat by including a shape that stands out. For examples a dentist count use a hang tag that is in the shape of a tooth or toothbrush. Also, consider where this hang will be attached. Try to incorporate certain aspects of that product within the hang tag design. This will help in creating appeal, and will also add a bit of creativity.

Copy - Make sure that the copy you use is short and concise. The copy should not only speak to your target audience, but also your existing customer base. By utilizing your existing customer base you are able to better enhance your efforts and start from the ground up.

Hang tags are only as successful as you make them. So put enough time, thought, and creative input into them. This will not only speak to your target demographic, but will also help in ensuring that your hang tag is a successful marketing piece.

Melanie Turner is a Business student at Columbia University and employee at 1800 Postcards. She has also been a Researcher at Deloitte Consulting where she worked with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.

She has worked with top agencies in brochure design projects for Fortune 500 clients. Brochures are a great marketing tool and there will be more articles to come about how to use them effectively for your business.