The three-step process of how network marketing works ensures that there is enough money to distribute in your business. The money should come from product sales to retail customers external to the company. Not walking all three steps has serious consequences to your business and your network marketing company. The money you get for recruiting folks must come from somewhere. When it mostly comes because people joined and bought products, then the ship you are on is in danger.

Why network marketing works is often confused with HOW it works. Both are important but, that's another issue. Here is...

The three-step process of how network marketing works

1. Experience the benefits of using the products by yourself. If the products are that good, you will be astonished to see that the promised benefits are fulfilled. You feel compelled to ...
2. Share the benefits and your experiences with others. Your enthusiasm conveys a powerful message to them and they give it a go. That means that you made your first revenue. The promise that you can make money with it is fulfilled. A day has 24 hours and you discover that you could earn more when you...
3. Share your opportunity. You know you can earn money. Not all your customers will be interested but, those who trust you and see a living proof in you are likely to ask you whether they, too, can earn money with it and join you. Or they may respond positively when you approach them. As they join you and repeat this very cycle, you see your residual income increasing and overtaking your reciprocal one. Your team, too, knows that the product works and they continue to do what you still do: working steps 1 and 2.

If you are only after step 3, you are leaving the money and those leads on the table that you need to do step 3. It's like wanting to build a villa but not doing anything for it, nor having learned the basic skills to manage the building process. Ignoring the steps of how network marketing works is producing the results we see all too often. Ignorance is the opposite of knowledge. We don't need knowledge to fail, do we?

How network marketing works online

When I blast my opportunity into your face right off the bat, you are likely to just walk off. You don't trust me. Yet, if I gave you what you were looking for without me asking and knowing you, you would probably be flabbergasted. A positive experience. Now imagine the following scenario.

Say you are trying to find out why certain minerals have the proclaimed effects. You google the Web and come a cross a site that answers all your questions and more. Someone happens to have an interest in such a topic or researched it. You can tell she has a passion for it. You trust her and bookmark the site. After a while you come back to read some more and decide to give her a try. You follow her information and click a link to her shop and ... you buy.

She knows that network marketing works even better online because her site represents her Internet business worldwide and 24 hours a day. Her site is not directly related to MLM or network marketing and is sharing her experiences with the products and she even has multiple income streams.

And to your astonishment, it doesn't really matter what your passion or area of expertise is. Anybody can do it, if only they where not rushing ahead, seeking instant gratification and trying to get residual income first. Online network marketing works best for her because she implemented the first two steps in the topic of her site. She shares her experiences and sells the products. Her site does the prospecting for her and interested people approach her to buy something and even to join her business.

Network marketing works the same online or off. Online, greed is the last thing you need. It's trust that does wonders. Done right, using the Web makes you a much more effective distributor.