Unfortunately network marketers often spend a lot of time trying to convince people who haven’t expressed an interest, and that can be incredibly frustrating for everyone. If Uncle Bob tells you he isn’t interested why would you WANT to drag him kicking and screaming into a meeting? You don’t want to drag anybody into this thing.

You don’t really want to invest any time, effort, or money into someone until they tell you they are interested. If you try to drag people into this thing, you’re going to drain your battery and waste your time. Do yourself a favor and free yourself up to find someone who IS interested. Believe me there are tons of people out there praying for what you have to offer. Spend your precious time finding THOSE people.

The Goal of your Lead Generation System

Your lead generation system has only 1 goal, to get people to say “I want more information”. Until someone says they are interested, then they are not really a prospect. Whether you are generating your leads online, working with leads you’ve purchased, or making a names list and calling people you know, you only want to work with people who are interested.

How Lead Generation Works Using a Names List

If you have been in network marketing your upline and many others have probably told you to make up a list of everyone you know. If you’re using a names list, typically you and your sponsor call the people on your list together. You’ll give them something short like a 30 second commercial, and then you’ll just ask them if they’d like to know more. Most people will probably say “No”, and that’s really ok.

[Most people will probably say “No”, and that’s really ok.]

How Lead Generation Works Online

In the online world, people will be reading something that gives them a little information, and then they will click a link to visit your site or they will “opt-in” for more information. When someone clicks the link or they “opt-in”, then you know they are interested in learning more. It doesn’t mean they are highly qualified yet, it just means they are willing to take the next step with you, to find out more.

After someone tells you they want some more information then you’ll plug them into your prospecting/recruiting system where they can be educated about what your company has to offer.