How Any Lawyer Can Dominate Google

While the actual programs (called spiders) that determine search engine rankings are a complicated bunch of algorithms carefully guarded by their owners, the means to draw their attention are simple. Search engine spiders look for 3 things:

• key phrases
• how these key words/phrases are used in your content
• how often your content is updated

Anyone with a little time to devote to their search engine rankings can learn to master these items and boost their search engine rankings.

Key Phrases Are What We Use To Search

When a client in Louisiana is looking for a personal injury attorney, they may be typing in "baton rouge personal injury lawyer" in their Google search bar. This is known as a "key phrase" and is the first step in getting found by the search spiders.

There are lots of free keyword suggestion tools out on the Web that let you test the popularity of key phrases to find the ones most relevant to your website. Google's AdWords is a great tool that's always being updated, and since Google is the current king of the search engines, it's wise to heed their advice.

Proper Use of Key Phrases in Content

When search engines were primitive, Web coders would be able to trick the search engine spiders and plug in hidden blocks of key phrases as spider bait. Times have changed and the spiders can now detect when key phrases are being used appropriately within the website content and when they're just sprinkled in there to make a good showing.

To make the best use of your key phrases and have them attract search spiders, you need to use them appropriately within the content of your website. Use them as naturally as possible and only pick 2-3 strong key phrases per article or blog that really work with what you're talking about.

Updated Content is A Spider's Best Friend

When you update your website with fresh content that causes the search engine spiders to sit up and take notice. They're much more apt to show sites higher on search engine rankings when they have recently updated content. This is because they realize that you are still actively improving and adding content to your site - which usually means it's more relevant to the searcher.

The battle for dominance on the search engine rankings is a fast-paced one. You can rank #1 one week and slip down to the 2nd page of results the next if you're not careful. Analytics sites like Google Analytics can help you track your site traffic and learn what key phrases are working for you. With a little bit of monitoring and analysis of your Web traffic, an entrepreneurial lawyer can learn how to dominate Google!

At Great Legal Marketing, we focus on saying NO to ineffective traditional lawyer marketing. We seek out new strategies to market to our ideal clients in ways they'll actually respond to. So how do you get started? Get a FREE report and CD from legal marketing guru, Ben Glass.

Ben will teach you how to: stop marketing like every other lawyer on the block; grow the kind of practice you can be proud of; and still get home in time for dinner. Contact us today - (703) 591-9829.