The homepage text on your website's content is usually the first text that any visitor will see. It's relevance to your site's theme, products or services is of the utmost importance, not just for better search engine optimization, but also for visitor and customer retention. Homepage content should be looked at as the window to your company's or organization's soul.
Homepage text and content should be very specific and relevant to your entire websites content and overall theme. Internal links, images, as well as text can all be considered as content and should be optimized to best fit your theme. Your entire websites content should be summarized on your homepage and give the visitor a general idea of what they will find there.
Using Keywords in your Homepage Content
Keywords should be properly utilized within the homepage's content without being over used, or through 'keyword stuffing'. Keeping the use of key phrases or words to between two and five percent of each page's word count is the most ideal. You should also keep the relevance of your keyword selection strictly adhering to your website's theme or purpose. If you are selling socks and shoes, then don't include words or phrases on other subjects just to pick up some extra traffic. Search Engines are getting better at telling if this is what you are doing, and it will only confuse any potential clients who visit and read your homepage content.
Your homepage content should include your keywords in the text of clickable internal links as well as in any descriptive body or articles. They should also be included in any image captions or tags to help pick up a little more optimization traffic. If you have an index or toolbar, use your top keywords as clickable links for easy navigation to where the visitor wants to go.
Use Intriguing Copy in your Homepage Content
Homepage content should be treated as a marketing tool to get the reader to further explore your site and keep them coming back for more. Use this opportunity to highlight awards or accomplishments, new or hot products, or unusual but in demand services. E-commerce sites often use homepage content to highlight a special or sale, as well as a directory of sorts.
Consider using just a snippet of several content articles on your homepage to spark interest. Make sure that the link to read the rest includes key phrases or words and you will be sure to get your visitors to start browsing the site to learn more. Homepage content should be used as a good place to hook your reader and get them wanting more.
The Positive Results of Well Written Homepage Content
A properly formatted home page will have positive results on the traffic to your site. Properly placed keywords in intriguing homepage content can keep your new visitors on your website and even make them your newest customer or client. It will also pull your search ranking up considerable within a relatively short amount of time. Remembering that homepage content is usually meant to serve as an overview of your entire websites content can be the best rank-climbing strategy you can have.
Hollie Rougeaux is an experienced SEO/SEM professional specializing in homepage content and content management. Hollie specializes in writing informative articles based upon the keywords that you desire and need to be promoted.
Having owned an e-commerce site herself, Hollie knows the value of making every advertising dollar count and can also customize and help manage a Pay-per-Click or display ad campaign for you. She is also Google AdWords Certified and can also perform a keyword analysis and generate top keywords to enhance your site's visibility, increase page rankings, and improve your site's search engine status. In addition, campaign performance results can be monitored and analyzed to ensure that every dollar is well spent.
Hollie Rougeaux resides in Charlotte, North Carolina, but can provide services anywhere across the country.
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