When you go to sell a house, (your own, or one that you're listing or staging) you will do well to research the Zip Code. In so doing, you discover the demographic stats for the town, the history, the festivals, and most importantly, useful aspects about the general lifestyle of the residents. With this information in hand, you can decide how best to position your home for the most likely buyer.

You could start with a site like City Data, where there is solid, comprehensive information and colorful charts. But, a more interesting route (because it accomplishes a bunch of other goals at the same time) is to set about building a Squidoo lens. A lens on Squidoo is simply a page. It can be of any length, so long as it covers a topic as thoroughly and imaginatively as you can make it. Each different subject is a module; there's a huge variety of formulated modules to choose from.

Rather than be overwhelmed, try a pre-designed template and build out from there. For zip codes, the one to use is Squidzipper. It's quick to get going - you merely enter a few fields, hit enter and the template customizes a lens specific to the zip code you entered. Once set up, you can edit and customize as much as you like. In no time at all, you have not only aggregated some interesting data for the zip code, but established a way of surrounding your listing with a fuller story.

Here, you can speak about:

1. what the house has meant to you:

2. your favorite moments, the happy times that the home has supported,

3. the things about the house that you truly love,

4. why you bought it in the first place, and

5. what you've done to maintain and improve it over the years.

Put each separate thought or topic into its own module. Include photos, all of the realtor's photos, slideshows and links. Then add info on neighborhoods, schools, the social life... i.e. the full story of what it's like to live there. Equally, you can add some fun facts about famous residents. Don't forget to include private schools, country clubs, biggest churches and whatever is the most pursued pastime.

And here's the better news - once you've built a lens (page) on Squidoo, it's then quite straightforward to build a similar one on Hub pages, Weebly and Tumblr (all sites that work in much the same way as Squidoo). Link each of these back to the listing itself (usually on the Realtor's website or blog) and include a page on Facebook.