There are millions of brick and mortar companies who have web sites that are not helping them make money or improving their business in anyway. Many off-line business owners are rather naive and believe that if they simply create a web site and put it online, they will somehow get sales or encourage their current customers to spend more money. The problems are that they don't understand the psychology behind an effective web site, have no idea how to get free traffic from search engines or simply how to promote their business online. This provides an opportunity for a very lucrative venture for savvy internet marketers. You can come in and act as a doctor of sorts and help them improve their web site and increase their web presence.

One service that you can offer includes providing a critique of company's web sites. Simply come up with an extensive report that includes what that business is currently doing wrong. Provide them with tips on how they can improve their website. You can even offer to make the necessary changes. Common mistakes may include not optimizing one's text for the search engines, not including necessary tags such as meta, description or header. Many businesses also don't have very sharp navigational structure so visitors may be confused when they visit their web site. Web sites that are boring and lack pictures, videos and images can also stifle a businesses' online marketing efforts.

After your initial report, you may want to offer professional suggestions to help them succeed online such as using pay-per-click advertising, free classified ads, press releases, Google and Yahoo groups and various forums. Essentially, you will be providing companies with a plan that will help them improve their web site and increase their web presence.

While these changes needed to fix may company's shortcomings online may seem like common sense to you, many of the people that you will be working with have no idea of what it takes to succeed online and you will be providing them with this knowledge. Again, you can either choose to make these corrections for them for a fee or you can simply create a report designed to help them improve their web presence and provide them with a list of resources that either shows them how to fix these problems themselves or where to find people who can help them. You may want to partner up with people in these various industries and send them business in exchange from some sort of commission.