Herbalife has advanced significantly beyond its older marketing techniques. They used to rely on self-publicizing salesmen offering in home seminars. Now Herbalife.com has changed their tact. Herbalife.com's new face includes sharp graphic design and interactive ease, although one wonders whether or not new product developments would have had a more significant impact.
What Herbalife is going to have to lean into heavily is a range of new products and diet plans. If they can do so, they may drastically recoup their market share. They're still growing healthily in South America, the Middle East, and Africa. They're now a company worth over a billion dollars after only twenty years of life. In that time span, they've worked their way through a lot of customers who no longer follow them.
The question is whether or not Herbalife sees itself for what it is. They're means of sales has become a bit outmoded. What they're doing is still the breakaway structure that is also used by Shaklee, Nuskin, NSA, and Amway. Newer companies are opting for unilevels and binaries instead. As a consequence, Herbalife distributors aren't earning hefty profits worth the time it takes to move the product. The structure is out dated. Consequently, they're experiencing a decline in distributors.
They're remedy has been a bonus program which could be beneficial, but only to those who are already making a money on a Grand Scale. They've created a novel distributor level called Qualified Producer, which can be lucrative. However, a Qualified Producer needs two thousand five hundred Personally Purchased Volume Points in one to three months. That requires some startling salesmanship.
There's a new way to be qualified as a Supervisor as well. It means racking up five thousand Personally Purchased Volume Points in the first year, with at least a three month minimum. Then you are qualified for the rank of Fully Qualified Supervisor, which entitles you to a fifty percent discount.
These are solid incentives. Nonetheless, an out of date product line can hamper any salesman, no matter what the benefits. Herbalife will be top notch when they devote at least six figures to a stronger product line.
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