HTML Email Marketing VS Plain Text - Which Should You Use?

As a web marketer, it is very very important that you understand the real power of HTML email marketing. You see, when you build a website, most visitors that you get will be one and done. This means that they see your website and decide to leave. Once they leave, you have no way of getting them back to your site unless they find your links again.

However, with the power of HTML email marketing this is a completely different scenario. That same visitor will visit your site, and will see your opt in box that allows them to join your newsletter for free information or a free gift and they might be enticed by this and fill your opt-in form and has now become a member of your marketing list which means you can send him or her promotions, update them on new posts/information, and continue to get them back to your site as often as you want. Do you see how powerful this can be?

So what exactly is HTML email marketing?

Well, when you are running an email marketing account, there are two types of emails that you can send.

Plain Text or HTML

A plain text email is simply that, it is 100% text, no links or coding to make it look better or anything like that, has a good open rate but not many marketers use these as much nowadays.

However, an HTML email allows you to send links, pictures, videos, it basically allows you to really bring a personal level to your list (resulting in more conversions). Not to mention the fact that the links add a huge convenience has factor.

So, you're probably thinking "Why don't I just use a HTML email then? What's the point of a plain text email?"

Well the answer to that is somewhat simple;

You see, when it comes to email marketing, there is one thing that really matters first and foremost. That is the reader, if your readers aren't reading your emails or even seeing your emails then you will be wasting a lot of effort and losing a lot of money.

You should always try to send two copies of emails, one in HTML and one in plain, the reason for this is because some readers have HTML blocked and will not be able to receive your HTML emails. For these people the system will automatically send the plain text emails.

Another reason to send two copies is because some readers have HTML messages blacklisted. This means that no matter what your title is, it is going to end up in the spam folder just for having HTML in it.

When you are starting a new email marketing campaign it is important to make sure you can handle things like the basics in order to maximize your profits. Something like creating both a plain text and HTML version of your messages could not only improve your open rate, but also improve your relationship with your niche.

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