Google and the Economy

Although we often take them for granted, few companies have ever done so much for so many people as Google Inc. As a hub for many technologies that power the Web, their impact is undeniable. Critics can complain all they want but the bottom line is, without this company, many businesses today simply couldn't survive.

Face it, our whole economy is centered on Google. People don't realize just how much we depend on them. From the free advertising they provide through product uploads to their impeccable ability to drive business to sites through search results, Google stands in a class by itself. Key to their success is an open platform. Unlike some search engines that appear to focus mostly on customers that advertise with them, Google's search algorithm provides great incentives for those willing to work hard at SEM (Search Engine Marketing). Through this open system, smaller companies can even compete against major conglomerates by making sure their online stores are well optimized and supported by fresh quality backlinks each and every day.

This philosophy levels the playing field and allows smaller companies to advertise their products on a shoe string budget. Although it takes time to master the skills required to build a Web presence, the proprietors of a well optimized site with pricing fairly competitive can actually leverage their position without spending a dime if all employees of an organization are willing to participate. A Twitter link here, a Facebook fan page link there along with articles, blogging, Digg entries, etc. can produce enormous results for those at least willing to try. If each employee simply added one backlink a day from a different social network, within weeks, dramatic results can follow.

SEM consultants that spend their time trying to manipulate Google into giving their customers greater preference using disreputable techniques, risk their reputations and being blacklisted for no reason. With so many honest ways to achieve success through SEM, a well qualified marketing expert knows tricks that are frowned upon are neither necessary nor desired.