Google Caffeine? On the role of real-time search results in the search engine industry, Google has long realized that it falls short in terms of real-time search and has been busy! In recent months Google was working on a secret project: a complete renovation of the architecture in Google's web search.

Google Caffeine: Under the Cover

Google spokesperson Matt Cutts explains that Google Caffeine changes "under the cover" event. On Google's user interface will change nothing. Caffeine Google's search results are largely similar. The big difference is that new content much faster will appear in the top 10 Google Caffeine. This will ultimately lead to faster, more accurate and complete information in Google's search results.

Real-time search

"Google is certainly faster Caffeine. New content will be indexed twice as fast. Google is rolling out some new adjustments to their sandbox. Performance, speed, reliability, accuracy, Relevancy and other parameters are some features that are being improved.

Here are some questions and answers, discussed on Matt Cutts Blog:

Q: How do I check out the Caffeine update?

A: If you search on URL you can get a preview of how the search results will change over the next few weeks and months.

Q: It doesn't look any different to me?

A: The Caffeine update isn't about making some UI changes here or there. Currently, even power users won't notice much of a difference at all. This update is primarily under the hood: we're rewriting the foundation of some of our infrastructure. But some of the search results do change, so we wanted to open up a preview so that power searchers and web developers could give us feedback.

Q: Is this Caffeine Update because of Company X or Y is doing Z?

A: Nope. I love competition in search and want lots of it, but this change has been in the works for months. I think the best way for Google to do well in search is to continue what we've done for the last decade or so: focus relentlessly on pushing our search quality forward. Nobody cares more about search than Google, and I don't think we'll ever stop trying to improve.

Q: How do I give Google feedback?

A: If you want to give us feedback on how the search results are different, look on the search results page for a link at the bottom of the page that says "Dissatisfied? Help us improve." Click on that link and type your feedback in the text box. Make sure to include the word caffeine somewhere in the feedback.

Q: Is there a way to give feedback in person?

A: Yes! If you want to give me feedback in person, I'll be at Search Engine Strategies San Jose this week. I'm doing a site review panel on Thursday, or just walk up and say hello!