Just like there are many ways to skin a cat, these are many methods to market your products online. One of the easiest and fastest methods is Google AdWords.

6 advantages of marketing your products with Google AdWords

1. Get your ads displayed immediately on the first page of Google

If you tried to get on the first page of Google for organic listings (web sites listed on the left side) it may take months, years because of the fierce competition. You'd first have to build a web site then optimize it for the search engines plus create a link building campaign. Often sites listed near the top of the search engines have 1000s of incoming links pointing to them from other sites. A new web site will take a long time to compete with these well established ones.

2. Set your own budget

You can specify the amount you wish to spend per day and the amount to spend on each click. For example you can set your daily amount to $5.00. After the number and cost of clicks reaches that figure your ads won't be shown again until the next day.

3. Generate lots of immediate traffic to your web site 

Instead of waiting for your web site to get indexed by the search engines you can drive traffic to it instantly with Google AdWords. For example if your main keyword gets 30,000 searches per month and you bid on it you'll start receiving some of those 30,000 visitors.

4. Split test your ads

Google allows you to split test 2 ads against each other using the same keywords for both. If one ad is not performing you simply create another and run it against the best one. You can keep doing this to create the perfect ad..one that receives the highest conversion rate.

5. Enable precise targeting

Your ads allow geographic targeting. For example you can target a specific country, blocks of countries, a state, or city. Your ads also allow time targeting. For example, you can specify your ads to only appear from 10am until 2pm on Thursday or weekends. You have enormous control over the timing of your campaigns.

6. Manage and monitor your campaigns

Google utilizes several tools to manage and track your campaigns. Some of these include:

Keyword Tool

Build a master list of new keywords for your ad groups and review detailed keyword performance statistics like advertiser competition and search volume.

Traffic Estimator

Estimates how much traffic you get for your keywords.

Conversion Tracking

Learn which ads are the best at helping you reach your goals. 

Website Optimizer

Experiment with different versions of a page on your website to discover the best content for boosting your business. 

AdWords Editor

This campaign management application enables you to make changes offline, then upload your revised campaigns.

Take advantage of advertising with Google AdWords by finding a product to promote then create an AdWords campaign. You will generate traffic right away and may sell some products.