There are many benefits of setting up a Google AdWords account to market your products, however here are four points to keep in mind before you plow ahead setting up campaigns believing you'll quickly make lots of money.

1. Learning curve

Many of your Google AdWords campaigns will not be successful because there is a steep learning curve. It takes a while to to learn all the strategies to build a profitable campaign. When first starting out you may end up spending more than you are making. For example you could set your daily budget at $100.00 at $2.00/click and easily receive 50 clicks but no sales so you've already spent $100.00 on the first day. It's better to spread your campaign out over 1 week so you have more data to look at. From the data collected you can then make a more informed decision how to tweak your campaign.

2. Not all search engine visitors look at Google Ads

When people search on Google they mostly view the results on the left side (organic listings) and often don't look on the right side where the paid ads are displayed. Therefore you may miss some of your targeted keyword phrases. Once you have a profitable AdWords campaign work to also get listed on the first page of the organic listings so you don't have to pay for clicks.

3. Advertisers with deep pockets get top ad positions

If there are many advertisers in your market your cost per click will be very high. For example there may be 200 ads for the particular keyword you're bidding on.  To be on the first page it pay may cost you $5 pr click. This will eat up your budget very quickly as an individual advertiser however a large company with a large budget can easily afford it.

4. Quality score affects cost per click

Google assesses how you organize your campaigns. If you have a low quality score, Google will increase the minimum bid you have to pay for your keywords. For example if your landing page is not good quality or doesn't meet Google's guidelines you will receive a low quality score.

Beyond these disadvantages, Google Adwords is an excellent tool for advertising your product or service because you can get immediate traffic using laser targeted ads while controlling how much you wish to spend.